Munich, Bavaria, Germany
I am a results-driven creative leader with a passion for driving business growth and community engagement through creative concepts, innovative strategies, scalable systems, storytelling and automation. I have a proven track record of leading high-performing teams and delivering impactful campaigns that resonate globally. With expertise in creative production and growth marketing, I excel at crafting solutions that foster meaningful connections and drive value. My approach is centered around empathy and a commitment to excellence, ensuring every initiative contributes to a compelling narrative and long-term success.
My remit: to shape Slash into a creative science-driven organisation, blending world-class craft with AI-powered intelligence, behavioural insight and performance systems that consistently drive impact. Flagship: Audi Revolut F1 and redefining content on the grid and in culture at the pinnacle of global sport. Creativity powered by intelligence. Teams set up to do the strongest work of their careers.
Operating as an independent creative- and tech executive across mission-driven and culturally resonant initiatives, blending purpose with progress – Chairing No Guts No Glory, empowering cancer patients through music and moments of joy. – Advisory Board at Cheeer: product and creative direction in next-gen sports fandom. – Co-shaping AntKiss, a strategic alliance agency focused on creative positioning and vision. Connecting creativity, technology, and leadership to shape the next evolution of modern creative organizations.
Central and Eastern Europe. I spearhead creative initiatives that accelerate business growth and community impact at Meta. • Led a high-performing creative team, championing a culture of empathy and inclusion enhancing team collaboration and creativity. • Developed and executed innovative strategies for apps, games, brands and e-commerce, resulting in measurable performance improvements. • Leveraged automation to streamline creative production, significantly reducing time-to-market for campaigns.
• Led creative departments in Munich and Berlin, driving innovative and high-quality output. • Launched We Are Social Studios, establishing scalable in-house content production. • Integrated data-driven insights with creative strategies to enhance performance for teams and clients. • Cultivated a diverse and collaborative team culture, fostering shared ownership of impactful projects.
• Guided and reinforced creative teams in Munich and Berlin to achieve high-end ideation. • Inspired teams to develop exceptional and effective concepts, ensuring compelling executions. • Fostered a collaborative environment that emphasized innovation and creativity.
• Mentored and led creative departments across The Netherlands and Dubai, fostering a culture of innovation. • Established a creative production studio to enhance both internal and external quality of creative concepts. • Developed user-centric tactics that maximized impact in the digital landscape for high-profile clients.