Ruben Van Raemdonck

Managing Director US @ BOPLAN USA | Industrial Safety Solutions

Atlanta Metropolitan Area

About

With over a decade of experience in leadership roles across the building materials industry, I bring a commitment to commercial & operational excellence and a passion for advancing workplace safety. As Managing Director US at BOPLAN USA, I focus on delivering innovative industrial safety solutions that protect people and infrastructure. My mission aligns with BOPLAN's values of sustainability and resilience, and I aim to foster a culture of collaboration and continuous improvement to empower our teams and enhance client satisfaction. At BOPLAN USA, I oversee strategic initiatives, P&L management, sales and operations. Previously, as General Manager at Bekaert, I contributed to strategy execution and business development across North and South America, leading teams to drive growth through organic and M&A opportunities. My diverse experience in sales, marketing, and compliance underscores my ability to lead high-performing organizations toward impactful results.

Experience

  • Managing Director US at BOPLAN USA - Flexible Barrier Experts
    Jun 2025 - Present · 1 yr 1 mo

    BOPLAN® manufactures high-performance industrial safety products for the protection of people, buildings and infrastructure. Our products flex upon accidental impacts from forklift trucks and immediately return into their original shape without the damage typically associated with traditional guardrail products. Our customer base includes the majority of the world's largest brands and most demanding facilities.

  • Bekaert (16 yrs 9 mos)
    • General Manager Industrial Flooring North and South America
      Jan 2020 - May 2025 · 5 yrs 5 mos

      - General Manager & Business Leader in Building Materials for Bekaert North and South America - Strategy definition and execution for the industrial flooring and infrastructure business - Development of opportunities for growth (organic, M&A/JVs, geographic expansion) - Management of Sales & Marketing (30+ associates) - Member of the North American Leadership Team (Safety/Legal & Compliance/Talent Development) - General Management for the trading business for Bekaert Mexico incl. logistics, purchasing, finance, legal and HR matters (15+ associates)

    • Commercial Director Building Products North America
      Jan 2019 - Dec 2019 · 1 yr

      - Strategy definition and execution for the industrial flooring business - Development of opportunities for growth (organic, M&A/JVs, geographic expansion) - Management of Sales & Marketing (10 direct team members)

    • Strategic Marketing Director North America - Customer Excellence Change Agent
      Jan 2016 - Dec 2018 · 3 yrs

      - Strategy definition, development and execution for the Steel Wire Solution division for North America - Lead the North American Marketing team (strategy, business development, marketing intelligence, communication) and Customer Service (15 direct team members) - North American Change Agent for Bekaert Customer Excellence Program across different business units (45+ commercial team members)