Ruben van Doorn

Electrifying the Future of Road Freight | Leading GoodPower at FincoEnergies

Huizen, North Holland, Netherlands

About

I am a well-experienced business executive who builds sustainable businesses by combining strong analytical and observational skills. I listen, analyse, advise and act. Perhaps not always in the expected way, but focused on the fast track to the objective.

Experience

  • FincoEnergies (Rotterdam, South Holland, Netherlands)
    • Manager GoodPower
      Oct 2025 - Present · 9 mos

    • Project lead GoodPower
      Feb 2025 - Nov 2025 · 10 mos

  • Founder at Vistratex
    Jan 2022 - Present · 4 yrs 6 mos

    Supporting businesses with the development of strategy, the corresponding sustainable business case, identification of the most relevant stakeholders and the actual implantation of these plans and projects.

  • Associate and Senior Road Electrification Expert - Sustainable Logistics at AllChiefs
    Mar 2025 - Nov 2025 · 9 mos

  • Smart Freight Centre (Amsterdam, North Holland, Netherlands)
    • Senior advisor
      Jan 2025 - Jul 2025 · 7 mos

    • Fleet Electrification Coalition lead
      Oct 2022 - Jan 2025 · 2 yrs 4 mos

      Led the Fleet Electrification Coalition initiative to accelerate the transition to zero-emission road freight by driving demand and collaboration. Developed strategic partnerships with key stakeholders to promote sustainable practices and reduce carbon footprint in the transportation industry.

  • Personal goal pursuit at Career Break
    Jul 2021 - Dec 2021 · 6 mos

    Enjoyed the time to pursue several personal goals, including managing the build process of our house and personally completing a range of build projects in and around the house. Getting a lot of fulfilment from developing the ideas and making them a reality through good-old manual labor.