Valencia, Valencian Community, Spain
B2B Sales Leader with 15+ years of experience scaling SaaS, technology, consulting and digital businesses across EMEA, LATAM, the US and Asia. I help companies build predictable revenue engines through GTM strategy, enterprise sales, outbound execution, pipeline generation, CRM discipline, sales forecasting and high-performing commercial teams. Experienced in leading sales organizations, opening international markets, developing strategic partnerships and closing complex deals with C-level stakeholders, including IBEX 35 and Fortune 500 companies. Target roles: Head of Sales, VP Sales, CRO, Sales Director, GTM Lead and Commercial Director in SaaS, tech, consulting, HR Tech, EdTech and scale-up environments.
Head of Sales Chekin | Jan 2026 – Present | Remote Leading outbound sales and business development for a B2B SaaS platform that automates guest management, online check-in, compliance, identity verification and guest communication for hotels and vacation rental operators. • Building the outbound sales engine from strategy to execution, including ICP definition, segmentation, targeting, messaging, cadence design, CRM structure and sales playbooks. • Driving pipeline generation across hospitality, vacation rental, property management and hotel segments, with a focus on mid-market and enterprise accounts. • Managing sales execution across multiple markets, aligning prospecting, discovery, demo conversion, forecasting and deal qualification. • Developing GTM initiatives around compliance automation, guest experience, operational efficiency, PMS integrations, smart locks and AI-powered guest communication. • Improving HubSpot CRM discipline, reporting, lifecycle management and pipeline visibility to support predictable revenue growth. • Leading and coaching account executives, defining sales routines, performance standards and qualification criteria.
• 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺: Structured and deployed a mixed team with specialized profiles, driving talent acquisition and development. • 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲𝘀 𝗲𝗻𝗴𝗶𝗻𝗲: Created the commercial process, sales methodology, and tool ecosystem (HubSpot) for SaaS and services. • 𝗖𝘂𝗹𝘁𝘂𝗿𝗮 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Led through continuous coaching, mentoring, and training to ensure team alignment and performance. • 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗦𝗮𝗹𝗲𝘀 (𝗜𝗯𝗲𝘅 𝟯𝟱): Directly managed and negotiated high-value deals with major corporate accounts and C-level executives. • 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Developed the partner network to accelerate the distribution of digital solutions and HR consulting services.
• 𝗙𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 management: Created and directed a profitable B2B growth marketing agency, achieving 50% YoY growth and managing a hybrid team of 15 professionals. • 𝗥𝗲𝘃𝗢𝗽𝘀 & 𝗖𝗥𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Delivered fractional CRO services, designing commercial operations, data-driven digital marketing, and full HubSpot CRM automations to optimize revenue pipelines for B2B clients. • 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘆: Provided strategic consulting, sales training, and specialized mentoring for founders and executives of tech SMEs and B2B services. • 𝗘𝘃𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 (𝗟𝗲𝗮𝗱 𝗚𝗲𝗻 & 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴): Organized annual online and in-person events focused on lead generation and brand awareness, including an international Tech Summit with over 5,000 registrants and paid sponsorships from AWS, Microsoft, and Salesforce.
• 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝟮𝗕 𝗦𝗮𝗮𝗦 𝗚𝗿𝗼𝘄𝘁𝗵: Led business development and market expansion across EMEA, LATAM and APAC, opening new regions, building local GTM strategies and driving international revenue growth. • 𝗚𝗧𝗠 & 𝗦𝗮𝗹𝗲𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Built and professionalized sales engines from the ground up, including outbound strategy, pipeline generation, CRM governance, forecasting, sales process, hiring and team management. • 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗦𝗮𝗹𝗲𝘀 & 𝗕𝟮𝗚: Led complex sales cycles with enterprise accounts, universities, public-sector organizations and global technology players, including Coursera and Salesforce.org. • 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 & 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗦𝗮𝗹𝗲𝘀: Developed strategic partnerships, distribution agreements and local partner networks to accelerate market penetration and create scalable ARR opportunities.