Ruba Rammal

Product Leader & Strategist — Digital Experience, GovTech/PropTech

Riyadh, Saudi Arabia

About

Product executive with 10 years driving complex platforms across public and private sectors. I build high-impact products, modernize operating models, and translate strategy into measurable outcomes. Comfortable in the boardroom and the war-room, I brief CXOs, align cross-functional leaders, and deliver. Led teams up to 50, launched new businesses, and improved customer satisfaction and efficiency at national scale. Strengths: Product strategy & portfolio management • Data & BI products • B2B platforms • Executive storytelling & stakeholder management • Delivery operating models • Design leadership • GovTech/PropTech domain

Experience

  • RER | السجل العقاري (4 yrs 5 mos)
    • Head of Product Management
      Apr 2026 - Present · 8 mos

    • Riyadh, Saudi Arabia
      Present

    • Product Management Manager & Acting Head of Product Design
      Mar 2024 - Apr 2026 · 2 yrs 2 mos

      • Built the Product Design function from zero (design system, workflows), lifting CSAT by ~5% and reducing reliance on external design spend. • Conceived and launched the RER Business Portal in <4 months, enabling B2B services for developers and financial institutions. • Established the organization’s BI & Data Products portfolio end-to-end, delivered 50+ executive & operations dashboards, freeing ~70 hours/month of manual reporting. • Forged partnerships with 3 leading regional design partners (UX Lab, Hued, Azm X) to expand capacity while controlling costs. • Operate as a portfolio owner and executive liaison framing product visions, prioritization, and trade-offs for senior leadership and board-level updates.

    • Information Technology Delivery Expert
      Jul 2022 - Feb 2024 · 1 yr 8 mos

      • Standardized delivery ways-of-working across 7 cross-functional teams; improved predictability and stakeholder visibility for CXOs. • Renegotiated supplier proposals, trimming ~SAR 1M/yr in external spend. • Ran cost-to-value reviews across 18 workstreams; reallocated 12% OPEX to high-ROI features, driving ~SAR 9M projected efficiency gains. • Owned platform health and roadmap narratives for executive reviews; aligned business and IT on scope, risk, and outcomes.

  • Owner/Operator at Lassiq | لصّق
    Feb 2018 - Present · 8 yrs 10 mos

  • Senior Technical Lead at Lean Business Services
    Oct 2021 - Jul 2022 · 10 mos

    • Technical owner for strategic healthcare services (Seha); directed product/engineering decisions through the full lifecycle. • Scaled delivery practices and improved platform reliability in a high-compliance environment.

  • Senior Product Manager at solutions by stc
    Feb 2021 - Oct 2021 · 9 mos

    • Defining, developing and implementing company strategy to help deliver revenue and profitability targets as defined in the annual business plan and in line with corporate strategy. • Monitoring cloud products sales & performance in the market. • Develop the service brand in line with commercial targets through appropriate market positioning including business case development, pricing, bench marking, developing packages, marketing activities and sales channels. • Interface between the business and the technical teams to develop new products. • Work closely with teams to define the product features documentation, roadmap, and development process. • Identify product gaps and strategize how to reduce customer pain points.

  • Technical Delivery Manager at تطوير تقنيات التعليم | Tatweer Educational Technologies
    Jun 2019 - Feb 2021 · 1 yr 9 mos