Germany
I am an executive leader with 20 years of experience in business transformation, digital innovation, and technology-driven value creation. My career spans global digital strategy, technology commercialization, and scaling digital ventures within complex, multinational organizations. I lead globally distributed teams and drive digital and physical technology integration to enhance agricultural, industrial, and commercial ecosystems. My expertise lies in activating large-scale digital transformations, leveraging AI, IoT, and strategic data integration to unlock value and accelerate innovation. - Led multi-million-dollar transformation initiatives delivering measurable impact - Managed global digital units and strategic execution across 60+ countries - Bridged digital and physical ecosystems to create sustainable business value - Led large, cross-functional teams, balancing agility, innovation, and operational efficiency I believe in a “think globally, act regionally” approach—designing strategies that scale worldwide while empowering local execution for impact and agility.
As Senior Vice President of Digital Services at Yara International, I am globally accountable for the full CDIO scope — leading digital strategy, enterprise architecture, technology execution, and data/AI capabilities across all regions. I focus on transforming how digital innovation, enterprise IT, and data services create business value and drive performance. My role includes overseeing infrastructure, cybersecurity, ERP, enterprise platforms, and applications, while executing Yara’s digital roadmap in close partnership with business units, domains, and regional teams. I lead the company-wide data and AI strategy — including ethical governance, scalable data platforms, and advanced analytics - and advise the executive team on digital transformation-, innovation priorities, and emerging technology integration.
As Global Head of AgTech at Yara International, I lead the company’s global precision agriculture strategy, overseeing a distributed team across Singapore, India, and Europe while deploying solutions worldwide across the Americas, Europe, and Asia-Africa. This unit drives the integration of digital, IoT, and AI-driven solutions to optimize farm productivity, sustainability, and resource efficiency. We develop farm and field data infrastructure, supporting data acquisition, aggregation, and transformation into actionable insights that enhance farmer profitability, regenerative agriculture, and precision crop nutrition. Our portfolio includes sensing technology, remote monitoring, smart fertilizer application, fertigation systems, and deep agronomic modeling powered by AI and machine learning.
Led a multi-million-dollar enterprise-wide transformation program, reporting directly to the Deputy CEO. This initiative restructured Yara’s technology operating model, transitioning from a centralized structure to a hybrid model that empowered business ownership of digital solutions across the 60+ Yara markets—enhancing both global efficiency and regional agility. Strategic Operating Model Design: Designed and implemented a globally scalable, business-embedded digital model that unlocked the agility and innovation of a startup-like environment while maintaining enterprise-level investment, scale, and governance. This shift allowed regional teams to drive innovation without compromising global alignment.
Varda’s mission is to enable the use of field-level data to accelerate the transition towards a nature-positive food system. Varda acts as a neutral broker of Farm & Field Information between data providers and data users, supporting farmers and their ecosystem (agriculture and food companies, financial players, traders, governments) in the collection and use of data to improve efficiency, resilience and transparency in our food system.
Farm Limited was a technology-focused spin-off of Farmsecure, dedicated to scaling and commercializing the precision agriculture technologies, bespoke agri-ERP platform, and digital tools originally developed within the group. As Digital Solutions Lead, I was responsible for overseeing the development, deployment, and commercialization of these innovations, ensuring they delivered measurable value across the agricultural sector. This role encompassed end-to-end digital product leadership, from refining precision AgTech solutions to optimizing the custom-built farming ERP platform for improved efficiency, data-driven decision-making, and seamless farm management. I worked closely with farmers, agronomists, and commercial teams to align digital solutions with market needs, driving adoption and business growth. By translating technical innovation into scalable, real-world applications, this role reinforced my expertise in commercializing AgTech, bridging the gap between digital strategy and operational execution, and navigating the challenges of bringing enterprise-grade technology to a traditionally offline industry.
Farmsecure was a diversified agricultural conglomerate comprising 27 companies spanning the entire agricultural value chain—from input supply and agronomic advisory to precision AgTech, structured financing, and commodity trading. The group operated across Africa, Europe, and South America, with revenues exceeding $750 million USD. As Director of Marketing, I led the group-wide marketing and digital strategy, balancing the unique brand positioning of each subsidiary while ensuring alignment with Farmsecure’s broader market presence. My role covered brand strategy, digital innovation, and go-to-market execution across multiple business units, reinforcing Farmsecure’s position as an integrated leader in agriculture. This role provided end-to-end exposure to the entire agricultural value chain, from farm-level operations to global commodity markets, strengthening my ability to develop holistic, commercially viable strategies in complex, multi-entity environments.