Richard Schenzel

Managing Director Northern Europe | Revenue Acceleration for B2B | Operating Partner to VC/PE Portfolios | GTM Strategy & Outbound Sales Leadership

Amsterdam, North Holland, Netherlands

About

Most SaaS scale-ups never live up to their potential after funding. They have the product, they have the capital, they have customers. What they don't have is the foundation to scale. The challenge most companies face isn't about working harder. It's about transitioning from what got them funded to what will get them to the next stage. What got you funded won't get you to IPO. I'm Richard Schenzel, Managing Director at Atscale. For the past years, I've helped over 15 SaaS companies fix their go-to-market strategy. My specialty? Re-engineering GTM funnel to improve sales efficiency, accelerating ARR scaling while optimizing unit economics for maximum capital efficiency. My background is the best of both worlds: I've worked with post-IPO companies. I've worked with early-stage startups fighting for survival. I know what a good foundation looks like and experienced the chaos of building the plane while flying it. How I can help: Laying the foundation and building the blocks essential for success. I help you: - Build a scalable outbound motion that actually works - Define an ICP that's more than "whoever can pay" - Break down silos between marketing, sales, and customer success - Create processes that accelerate growth instead of slowing it down - Scale your team without scaling chaos The result: New business, and a foundation that lasts after long after I’m gone. Most founders and revenue leaders know what success looks like. They just don't know how to bridge the gap between where they are and where they want to be. You need someone who has been in the war room and the boardroom. Want to learn more: Get in touch E: [email protected] T: +31 6 42 852 779 Companies I’ve helped: TOPdesk, Tellent, Dialog (VISMA), Travelperk, Circula, Powens, Channable, Happeo, Measuremen, TAGGRS Types of engagements: Fractional Sales Leadership, GTM advisory, Revamping Go-To-Market (GTM) Strategy, Commercial Due Diligence, Revenue Operations (RevOps), Post-Merger Integration, Sales Efficiency Optimization and EBITDA Enhancement.

Experience

  • Managing Director, Northern Europe at Atscale
    Mar 2022 - Present · 4 yrs 5 mos

    We believe that anyone should be able to build a successful company. We're on a mission to empower companies to elevate their performance, so they can achieve success, faster. Atscale is your Business Partner to build ahead of the game the structure you need to scale your sales machine and prepare for your next stage of growth. We are a team of CROs, VP Sales and executives who has scaled top-tier international startups, experienced IPOs (NASDAQ), hence partially knows what’s required to create a big company. We help organizations through our proven Building Blocks methodology focussed on your Sales Reps and your Sales Engine. Sales Reps Excellence: - Sales Hiring & Ramp Up - Sales Enablement - Sales Skills Development - Talent Management Sales Engine: - Demand Generation - Sales Execution - Client Relationship - Revenue Operations. Successfully scaled 100+ companies like; TravelPerk, TOPdesk, Circula, Tellent, Spendesk, Sellsy, Payfit, Rydoo, Powens, Happeo, Measuremen, TAGGRS, Webexpenses, Dialog (Visma) and many more. Trusted by VCs and PE firms like; PSG Equity, Softbank, Peak, Endeit Capital, Smartfin, Inkef, Maki.vc, Kinnevik, Felix Capital, Tenzing, Eight Roads, Atomico, EQT Growth, Sequoia, No Such Ventures, BlackFin and CVC Capital Available for full-time Business Partner Engagement, Commercial Due Diligence for VC & PE, Sales Team Audits, GTM Advisory, Business Sparring Partner for Founders and CEOs, Coaching and Mentoring for Sales Leaders or Interim Sales Leadership Positions

  • Executive Member at Pavilion
    Jun 2020 - Present · 6 yrs 2 mos

    Pavilion (Formerly knows as The Revenue Collective) is a private, invitation-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide. Completed the CRO School (September 2024) This is an 8-week comprehensive school designed to enhance your skills, to prepare to strategically level up and gain actionable insight into topics like building a world-class management team, developing a theory of enterprise value, forecasting and revenue modeling, and more. Completed the Rising Executives Program (March 2022). This is a comprehensive program designed to help to move to the Executive Team or C-Suite by breaking down the hard and soft skills required to level up. Completed the Revenue Growth Architecture School Graduate by Jacco van der Kooij (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.

  • Member at Sales Sessions
    Aug 2023 - Present · 3 yrs

    Sales Sessions is where we mix offline meetups with non-stop knowledge sharing and help you expand your network. Here, it's all about sharing both the good and the bad – no need for fancy sponsored talks or self-aggrandising sales gurus. Instead, we bring together awesome sales leaders who genuinely learn from each other

  • Angel Investor & Member at Revenue Syndicate
    Dec 2023 - Present · 2 yrs 8 mos

    The Revenue Syndicate is Europe’s first investment community and angel investment syndicate built for go-to-market operators in the European tech industry. Our 500+ exclusive members are some of the best go-to-market practitioners in Europe and are driving the growth of the fastest growing companies in the world. Founders can get funded by GTM operators who know how to generate revenue and can help them build their revenue engine. Apply to be a member & investor here: https://revenue-syndicate.typeform.com/membersapply Apply to be funded here: https://revenue-syndicate.typeform.com/founderapply

  • Member at Future of SaaS
    Jun 2023 - Present · 3 yrs 2 mos

    Future of SaaS was founded with a vision of providing the most comprehensive resources, content, and learning materials for SaaS leaders at every stage of growth. This is why we cover everything from finance and investment to marketing, strategy, customer success, DEI, and much more!