Taguig, National Capital Region, Philippines
With over a decade in marketing, I’ve built a career at the intersection of performance, creative direction, and leadership. Half that time was spent managing operations and projects for digital agencies and e-commerce brands, scaling systems, teams, and client results. The other half I’ve dedicated to mastering copy, creative strategy, and the psychology behind campaigns that convert. I’ve led cross disciplinary teams including media buyers, creatives, tech, and client success, fostering growth through structure, clarity, and creative autonomy. What drives me most is developing both people and processes that compound over time. If you’re looking to collaborate, build, or scale something meaningful, let’s connect! 💌
Creative Social Media Marketing Specialist focused on building impactful digital campaigns, boosting engagement, and turning insights into growth.
As Lead Project Manager and Operations Lead, I managed cross-functional teams and client accounts across multiple platforms, including Asana, ClickUp, Airtable, Monday, Trello, and Google Workspace. I served as the primary point of contact for clients—leading check-in calls, documenting meeting notes, and coordinating communication through email, Slack, WhatsApp, and calls. My role covered day-to-day operations such as client onboarding, talent acquisition, project logistics, creative asset production, and performance reporting. I also set team KPIs, oversaw performance management, and provided developmental coaching to ensure consistent growth and accountability. In addition, I created and optimized processes by building SOPs and implementing operational automations that streamlined workflows and improved efficiency across departments.
➖ Calendar management for the executive team ➖ Tasks management and prioritization ➖ Inbox / Email management ➖ Internal and client meetings setup and meeting minutes organization - action items and progress updates
➖ Supported the Media Buying team by helping set up ad campaigns inside the Meta ads manager. ➖ Adjusted ads spend based on latest performance data. ➖ Optimized ads through constant creatives and copy testing ➖ Underwent regular training to implement best ads management practices (Meta, Google Ads) ➖ Co-reviewed the KPIs for each brand, ensuring ROAS and CPA are within target. ➖ Co-reviewed daily and weekly reports and managed escalations to the senior leadership team to help address ad performance issues. ➖ Organized all ad creatives (copy, videos, and static images) to ensure a smooth and error-free ads campaign setup process
➖ Designed and deployed custom GPT-powered assistants using OpenAI’s ChatGPT and automation platforms to streamline reporting, ideation, and creative workflows. ➖ Developed AI-driven reporting dashboards through GenSpark, integrating performance analytics and natural-language summaries for C-level visibility. ➖ Created AI workflow automations linking GPT outputs with project management tools such as ClickUp, Airtable, and Google Workspace to accelerate SOP creation, QA checks, and documentation. ➖ Designed and iterated on AI prompt systems and logic flows to standardize content generation for ad copy, landing pages, and internal communication frameworks. ➖ Collaborated with creative and media teams to fine-tune GPT agents for marketing, copywriting, and operational use. Improving response quality, brand consistency, and ideation turnaround time. ➖ Led the AI adoption and training initiative for internal teams, building documentation and short courses explaining prompt design, AI-assisted research, and ethical deployment practices.