Buffalo-Niagara Falls Area
Marketing Specialist with diverse industry experience, skilled in managing brand partnerships, leading strategic content development, and executing high-impact marketing campaigns that drive engagement and growth. Known for strong communication, organization, and interpersonal skills that enhance team collaboration and project success.
I lead integrated marketing strategy and execution within the technology and telecommunications sectors, managing a complex ecosystem of brands and partners. My role is a mix of strategic brand development and project management—ensuring that high-level communications plans are translated into organized, detail-oriented execution. Currently supporting 888VoIP, CloudCo, FAXedge, Phonesuite, and Netlink Voice. -Ensure consistent market positioning and unified brand representation. -Orchestrate cross-functional tasks and projects via Asana, proactively resolving roadblocks. -Primary point of contact for all partner relations, facilitating alignment between teams and stakeholders. -Research and develop industry-relevant content and create marketing schedule. -Manage HubSpot contact lists, develop email content, and oversee workflows as a sales enablement tool. -Coordinate operational aspects of budgets, including POs and invoices.
-Lead brand strategy and marketing efforts for a sober-supportive event company, promoting inclusive nightlife and lifestyle experiences -Manage copyediting, website updates, and email communications, while overseeing content planning to ensure clear, consistent, and mission-aligned messaging -Execute paid and organic digital campaigns to drive engagement, ticket sales, and community awareness, and analyze results
-Managed relationships with 40+ technology brands, identifying creative marketing opportunities and delivering sales enablement tools and content to support the sales team -Coordinated all marketing activities, managed content calendar, developed content, copyedited materials, ensured brand strategy was communicated and adhered to, outlined the success of digital campaigns with detailed reporting, and discovered and implemented lead-generation tactics
-Developed marketing collateral for the primary firm and its affiliated sister firms, led project management initiatives to enhance brand awareness, and collaborated with lead generation agencies -Maintained relationships with labor unions and delivered presentations to large groups throughout New York -Served as the point person for the onboarding of new clients -Collected and organized data and analyzed success of marketing effort
Conducted research and edited proposals, while maintaining marketing documentation and proposal schedule