Rafael Rocha dos Santos

eCommerce Leader & Business-IT Alignment Expert | Driving Digital Transformation with a Track Record in Process Improvement

Basel Metropolitan Area

About

As a digital platform leader operating at the intersection of Business and Technology, I bring over ten years of experience driving enterprise digital transformation and delivering complex, high-impact initiatives at global scale. Currently acting as a Business Application Owner for a global eCommerce platform, I bridge commercial strategy and scalable digital execution. I lead cross-functional teams across business and IT to evolve revenue-generating platforms, shape architectural decisions, and ensure seamless customer experiences aligned with brand strategy. Throughout my career, I have successfully translated business ambition into structured digital solutions, optimizing processes, increasing efficiency, and enabling measurable commercial impact. I thrive in complex environments where alignment, clarity, and strategic prioritization are critical to success. Whether leading transformation programs or orchestrating stakeholders across functions, I am driven by impact, ownership, and delivering results that exceed expectations. Native Portuguese speaker, fluent in English (C1), with working knowledge of Spanish and German (B1).

Experience

  • Straumann Group (Full-time · 6 yrs 10 mos)
    • Sr. eCommerce Innovation Manager
      Mar 2025 - Present · 1 yr 4 mos

    • Senior Digital Customer Engagement Manager - eCommerce
      Mar 2024 - Mar 2025 · 1 yr 1 mo

    • Project Manager Transformation Office
      Sep 2021 - Mar 2024 · 2 yrs 7 mos

      Managing transversal projects across the group and leveraging Digital Transformation.

  • Controlling - Master of Science Internship at Bosch Power Tools
    Apr 2019 - Aug 2019 · 5 mos

  • Bayer (6 yrs 7 mos)
    • IT Project Manager (Job Rotation - 1 ano)
      Apr 2017 - Apr 2018 · 1 yr 1 mo

      Main tasks: Plan, control and implement projects Help define project scope, goals and deliverables Manage budget Manage Schedule and project timeline Track deliverables Monitor and report project progress Main Projects: Implementation of Analytics mindset Replacement of software for Radioactive product supply chain (From import to patient treatment) Replacement of Tender Business system Reverse Logistics process, redesign and system implementation

    • SAP System Analyst - Sales & Distribution
      Jan 2016 - Mar 2017 · 1 yr 3 mos

      SAP SD Consultancy with main task support Order Management in Process review, enhancements and Project deliveries.

    • Analista de Faturamento Jr.
      Jan 2014 - Dec 2015 · 2 yrs

      Supporting Order Management team with routine tasks and Key User of SD Module. Responsible to take to IT the main needs from Business in order to optimize the Order to bill process. Active in projects as: Warehouse update, Merger, CRM implementation, Eletronic invoice, legal requirements and taxes.

  • Bank Teller at Mercantil do Brasil
    Dec 2010 - Sep 2011 · 10 mos

    Support to account manager and cashier functions. High responsibility with money, ATM machines, Customer support and Bank Service sales.

  • Estagiário at Banco Mercantil do Brasil
    Jul 2010 - Nov 2010 · 5 mos

    Atendimento ao cliente e suporte à gerência.