Henderson, Nevada, United States
I’m a content marketing leader with 10+ years of experience turning AEO/SEO insights, audience needs, and smart storytelling into programs that actually move the needle. I love building content ecosystems that provide real value, fuel demand, and help brands show up in the right places. Over the years, I’ve led cross‑functional teams, built editorial operations from the ground up, and partnered closely with product, brand, web growth, and demand gen to create content that’s both strategic and genuinely useful. I’m especially excited about how AI and automation are reshaping content creation, and how we can use those tools to scale quality, not just volume. At my core, I care about clarity, collaboration, and making content work harder for the business. If you want to chat about modern content strategy, search‑driven growth, or AI‑powered content workflows, I’d love to connect.
- Lead corporate content marketing, organic social, and localization functions, shaping a unified content ecosystem across global audiences. - Own the content strategy, blending AI-assisted workflows with human-led storytelling to scale quality, efficiency, and output. - Built and launched a content reporting framework within one month, giving stakeholders clear visibility into performance and impact. - Created a quarterly content planning process that improved alignment, increased transparency, and streamlined collaboration across product marketing, web growth, brand, and demand gen teams. - Increased gated content leads by 846% in six months through optimized content journeys and improved search experience. - Developed AEO, SEO, and CRO best practices and an ongoing blog strategy that drove 40%+ YoY blog traffic growth and 30%+ YoY conversion growth. - Drove brand visibility in AI answer engines, leveraging AEO best practices to improve search experience and position the company in an emerging market.
- Manage the end-to-end content lifecycle from ideation to execution, including editorial calendar creation, content production and review, distribution, and performance analysis - Lead a high-performing content team consisting of writers, SEO specialists, and content strategists, fostering a collaborative and creative work environment - Lead projects with cross-functional teams including product, sales, and customer success to create targeted content that addresses customer pain points and supports sales enablement - Drive measurable growth through Wrike’s gated content program, including growing marketing originated bookings by 30% YoY - Created a comprehensive content library, consisting of over 6,000 pieces of content, categorized by audience, type, and stage of the funnel to better enable GTM teams - Launched Wrike’s AI content program, including the creation of an experimental process that increased SEO article production by 10x using zero new budget
- Created website, blog, and long-form downloadable asset copy - Managed content calendar using SEO best practices - Assisted the content director in managing an internal team of writers and content marketers - Worked with cross-functional teams to manage website content strategy and creation - Coordinated with director of digital marketing and creative team to complete campaign content and produce digital assets
- Assisted digital marketing director with marketing activities and strategy for SAHARA Las Vegas - Oversaw email marketing efforts, including content calendar, content approval, and email creation and deployment - Created and maintained website content, and managed internal and external resources to create a new SAHARA website after company rebrand - Managed regular department reporting, including all hotel promotion KPIs, email analysis, and external digital ad buys - Managed one direct report, a social media manager
- Lead business development efforts - Created company website content - Provided digital marketing services to clients