Rafael Penna

Sales Executive at Redis

Brazil

About

Sales Executive with 17 years of experience in technology and cybersecurity. Played a key role in Cisco’s regional expansion and later opened and built Zscaler’s operations in Brazil from scratch. Currently serves as Sales Executive at Redis, helping build and scale the company’s presence in Brazil.

Experience

  • Sales Executive at Redis
    Jul 2025 - Present · 1 yr 1 mo

    Joined Redis to help build and scale its presence in Brazil.

  • Regional Sales Manager at Zscaler
    May 2021 - Jul 2025 · 4 yrs 3 mos

    Built Zscaler’s operations in Brazil from scratch. Developed the local presence by establishing the partner ecosystem, marketing and executing a go-to-market strategy focused on strategic accounts/segments. Successfully drove expansion into key customers across finance, manufacturing, and retail sectors.

  • Cisco (8 yrs 7 mos)
    • Regional Business Manager
      Nov 2016 - May 2021 · 4 yrs 7 mos

      Regional expansion of Cisco’s operations, driving business growth, developing the partner ecosystem and leading the regional team across key territories.

    • Sales Account Manager
      Nov 2012 - Oct 2016 · 4 yrs

      Opening of the first regional operation focusing on Minas Gerais, Northeast, South and Central West

  • Siemens ()
    • Sales Engineer
      Dec 2011 - Nov 2012 · 1 yr

    • Project Manager
      Apr 2009 - Dec 2011 · 2 yrs 9 mos

  • Trainee at Probank
    Nov 2008 - Apr 2009 · 6 mos