Los Angeles, California, United States
Global marketing and brand executive who connects creative vision with business strategy to drive growth, engagement, and measurable results. I’ve led global campaigns, product launches, and partnerships across entertainment, gaming, and digital platforms, using consumer insights and performance data to shape positioning, briefs, and integrated programs that scale. I’ve led teams at Tencent Games, Paramount Pictures, Universal Pictures, and Konami, building go-to-market and brand strategies for globally recognized franchises. My work sits at the intersection of storytelling and product marketing, with a focus on audience segmentation, market intelligence, and full-funnel execution across paid, owned, and earned channels. I’ve managed P&Ls exceeding $325M, launched new revenue models, and built partnerships that expanded reach and accelerated growth. Teams know me for aligning product, creative, analytics, and business stakeholders in matrixed environments and building teams that execute with speed and high standards. Outside of work, I’m an avid traveler (all seven continents) and I recharge through photography, performing arts, and design. Core competencies: Global marketing strategy, brand and product marketing, go-to-market leadership, consumer insights and segmentation, integrated campaigns, strategic partnerships, performance analytics and ROI, cross-functional leadership, P&L and budget management.
As the head of Business Development and Strategic Partnerships for Tencent Games in North America, I lead the strategic vision, execution, and growth of high-impact collaborations across the interactive gaming ecosystem. My role centers on identifying and securing transformative alliances with global brands, publishers, and entertainment partners to expand market presence, generate incremental revenue, enhance player engagement, and strengthen Tencent’s leadership in gaming. Across the portfolio, I’ve contributed to a 25% year-over-year increase in revenue margin by developing and executing innovative partnerships that combine creative integration, cultural relevance, and measurable business impact. Highlights include collaborations with Dodge, Samsung Galaxy, Karol G, the NBA, and the San Diego Padres (MLB), which enhanced in-game experiences, deepened audience engagement, and elevated brand visibility globally. In addition to partnership strategy, I collaborate closely with product, live-ops, and creative teams to ensure brand activations align with product positioning, go-to-market plans, and long-term community engagement. I also maintain relationships with film studios, streaming platforms, talent agencies, and sports organizations, expanding Tencent’s footprint across the broader entertainment and media ecosystem. Key Skills: Global Marketing Leadership • Brand Strategy • Go-to-Market Planning • Strategic Partnerships • Cross-Functional Collaboration • Product Positioning • Audience Engagement • Content Innovation
As an independent consultant, I provide strategic marketing and media advisory services to clients across the entertainment, gaming, and digital content industries. My work focuses on delivering actionable brand insights, audience engagement strategies, and go-to-market plans that strengthen positioning, visibility, and performance. Key clients include content creators, studios, and entertainment companies, where I’ve helped shape campaign strategy, partnership opportunities, and creative direction across film, streaming, and gaming properties. Focus Areas: Strategic Brand Development • Marketing Insights • Go-to-Market Strategy • Content & Entertainment Marketing • Partnership Strategy • Audience Engagement
As Senior Vice President of Worldwide Brand Marketing & Distribution, I led all global marketing, distribution, and sales strategies for new releases and acquisitions across digital and physical markets. I directed pricing, budgeting, and forecasting, with full P&L responsibility for the global new release business and catalog portfolio. My oversight spanned the entire product lifecycle, from greenlighting and strategic planning through to launch execution and sustained consumer engagement. During my tenure, I delivered results that exceeded revenue goals by more than 70%, following a rapid and strategic pivot to meet the surging demand for digital content during the pandemic. I spearheaded the launch of Paramount’s first direct-to-home, Premium VOD and EST releases, which achieved strong profitability and reshaped the studio’s go-to-market model. By expanding the acquisition pipeline and accelerating the release of over 30 new films, I also increased margin by 48%, establishing a sustainable framework for global digital growth and audience retention. I worked closely with creative, distribution, and business leaders, presenting marketing plans to the studio chair, COO, and division heads, as well as partners, filmmakers, and talent to ensure alignment, creative excellence, and commercial success. Key Skills: Global Marketing Strategy • P&L Management • Go-to-Market Planning • Digital Distribution • Strategic Partnerships • Pricing & Forecasting • Cross-Functional Leadership • Brand Positioning • Audience Engagement • Entertainment Marketing • Innovation Strategy
As Vice President of Worldwide Brand Marketing, I led global marketing strategy and campaign development for a portfolio of major franchises including Transformers, Teenage Mutant Ninja Turtles, G.I. Joe, and Interstellar. I directed cross-functional teams in designing and executing go-to-market initiatives that connected brand storytelling with audience insight, driving measurable growth across digital and physical markets. For Interstellar, I led a digital-first marketing strategy that exceeded performance targets by more than 25%, generating over 100 million impressions and premium merchandise support during launch. I also introduced new release-window optimization, resulting in a 30% increase in digital revenue, and pioneered the industry’s first “super ticket bundle,” an innovative business model combining early access, digital ownership, and promotional exclusives. These initiatives strengthened franchise performance, expanded audience reach, and accelerated digital growth, culminating in my promotion to Senior Vice President, Worldwide Brand Marketing. Key Skills: Global Brand Strategy • Product Management • Go-to-Market Planning • Consumer Insights • Cross-Functional Team Leadership • Digital Marketing & Content Innovation • Franchise Management • Business Growth Strategy
Recruited by Paramount Pictures to lead integrated marketing campaigns for major franchise titles including Marvel’s Iron Man, Iron Man 2, Thor, and Captain America. I developed holistic 360° marketing strategies and guided cross-functional teams through creative development, partnership activations, and global campaign execution. Partnering closely with Marvel Studios leadership, filmmakers, and C-level executives, I ensured alignment between creative vision and brand strategy, meeting the high standards and complex marketing requirements of multiple concurrent releases. By balancing creative innovation with operational precision, I successfully managed large-scale franchise marketing efforts that delivered strong commercial and critical results. These achievements, along with the performance of broader brand campaigns under my leadership, led to my promotion to Vice President, Worldwide Brand Marketing. Key Skills: Integrated Marketing Strategy • Franchise Management • Cross-Functional Leadership • Go-to-Market Planning • Brand Strategy • Creative Development • Entertainment Partnerships
Recruited by Konami Digital Entertainment to strengthen the company’s marketing presence in North America and accelerate growth across its console and digital portfolio. Drawing on my global marketing experience at Vivendi Universal Games, I led the development and execution of targeted brand and product strategies that elevated awareness and engagement across key audiences. During my tenure, I achieved 13% revenue growth by identifying and implementing market-specific strategies that increased traction and visibility across the region. I built and led a globally focused team that delivered localized marketing campaigns and established a more agile and data-informed approach to brand management. As part of a three-person leadership team, I also negotiated a co-marketing partnership with Sony Interactive Entertainment for the global release of Metal Gear Solid 4, a landmark collaboration that bundled the title with the PlayStation 3 and propelled it to top-performing, award-winning status at launch. Key Skills: Brand Marketing • Go-to-Market Strategy • Cross-Functional Leadership • Global Team Management • Strategic Partnerships • Product Marketing • Market Expansion • Entertainment & Gaming Industry
I was originally hired to be the brand manager for Universal’s Home Entertainment catalog business, but within a year I was promoted to also manage high-end titles including box sets, special editions, franchises, and anniversary editions. For each of these projects, I directed the brand strategies, consumer campaigns, and retail marketing, continually growing market share, optimizing revenues, and adding campaign value. By rebranding the franchise of The Land Before Time, I expanded its audience by 20%. I also created brand and consumer strategies for new release titles from Rogue Pictures and Focus Features, and by targeting highly segmented audiences for those genre titles, I exceeded our profitability goals by 10%. I also secured $5M in promotions with Turner Classic Movies, and created and launched the Universal Legacy Series, a higher-priced, collectible premium series catalog product line.