Dubai, United Arab Emirates
I am a B2B field marketing professional specializing in the IT distribution and cybersecurity sectors, with a proven track record of executing high-impact regional campaigns across the Middle East, Africa, and CIS markets. My expertise lies in the strategic execution of field marketing activities, comprehensive vendor MDF management, and high-level corporate event coordination—steering clear of traditional lead gen. I focus on aligning global vendor objectives with regional market dynamics, utilizing targeted email communications and engaging social media posts to build brand presence and drive meaningful channel engagement. What I bring to the channel ecosystem: MDF Management: Proven expertise in managing and maximizing vendor-backed budgets, ensuring full compliance and optimized fund utilization. Event Architecture: Comprehensive management of technical seminars and cybersecurity events—from venue sourcing and agenda creation to on-site execution and host scripting. Digital Amplification: Creating and coordinating targeted emailer campaigns and localized social media content to boost event attendance and partner awareness. Vendor & Partner Synergy: Serving as a trusted liaison between global tech vendors and regional distribution teams to execute seamless co-marketing strategies.
As a Marketing Executive at Logicom FZE, I manage and execute comprehensive B2B marketing strategies across the Gulf region, focusing on driving brand presence and accelerating pipeline growth within the IT distribution landscapes. My role bridges strategic vendor alignment, meticulous financial management, and end-to-end event execution to drive brand presence and strengthen channel partner engagement. Key Responsibilities & Focus Areas: • Campaign & Content Strategy: Own the development and execution of end-to-end content calendars. I design and launch multi-channel campaigns that align closely with key business goals, ensuring a consistent and impactful brand voice across our vendor focused database. • MDF & Vendor Budget Management: Oversee and manage Vendor Marketing Development Funds (MDF), ensuring full compliance with vendor guidelines. I handle the planning, allocation, and claim processes for marketing budgets, maximizing ROI and maintaining strong relationships with key technology vendors. • Event Execution & Operations: Plan, coordinate, and execute a diverse portfolio of corporate events, channel partner roundtables, webinars, and regional tech activations. I manage everything from venue selection and vendor coordination to on-site logistics and post-event reporting.
Drive B2B sales and marketing initiatives for cybersecurity and technology vendors across the Middle East and Africa, specializing in firewalls, endpoint security, SIEM & SOAR, and DLP solutions. Develop and execute strategic marketing and business development plans to enhance brand presence, increase market penetration, and support revenue growth. Cultivate and manage strong international partner relationships, enabling smooth collaboration, co-marketing activities, and successful go-to-market execution. Lead the planning and management of events, including webinars, partner workshops, roadshows, and regional trade activities, ensuring high engagement and measurable outcomes. Oversee multi-channel marketing campaigns and digital strategies, leveraging data-driven insights to optimize performance and drive lead generation. Collaborate with internal teams and vendor stakeholders to develop compelling product messaging, marketing collateral, and sales enablement materials aligned with brand guidelines. Utilize analytics, KPIs, and reporting frameworks to assess marketing effectiveness, refine strategies, and support leadership with actionable insights. Introduce innovative concepts and marketing approaches to strengthen brand positioning, enhance partner engagement, and align communication with business goals. Manage end-to-end sales cycles when required, including lead qualification, solution presentations, client meetings, and coordination with vendors to close opportunities. Ensure timely documentation, reporting, and execution of marketing and sales activities to maintain consistency, transparency, and operational efficiency.
Planned, hosted, and executed high‑impact webinars, including a Teramind 360° DLP session covering compliance policy creation, user behavior monitoring, and incident response best practices. Managed agenda development, speaker coordination, and attendee engagement. Led regional partner events and roadshows, such as the strategic Barracuda partner event in Kenya, strengthening partner relationships and driving regional solution awareness. Supported vendor‑aligned GTM motions for brands such as WatchGuard, Barracuda, GFI, SecureAge, contributing to regional presence and product adoption across MEA. Delivered solution‑driven content and campaign support for products across network security, endpoint/EDR, MFA, and DLP portfolios—helping simplify complex security topics for partner and customer audiences. Played a key field‑marketing role at GISEC Global, representing WatchGuard and engaging customers/prospects at the booth to promote cybersecurity solutions. Coordinated end‑to‑end event operations (planning → execution → follow‑up) ensuring smooth delivery, partner alignment, and actionable leads for sales teams. Collaborated closely with sales on lead qualification, follow‑up workflows, and deal support, aligning marketing actions with pipeline needs. Contributed to sustained brand visibility through content creation and cybersecurity marketing thought‑leadership posts, demonstrating industry awareness and communication expertise
Handling administrative work along side sales.