Jing'an District, Shanghai, China
- Brand Professional in working on brand rebuilt and brand establishment - Communication Professional in both external and internal field - Brand Consultancy includes Industry, Market, Competitors and Consumer anlaysis with brand strategic planning - Marketing professional in working on Marcom event planning and execution - Strategic Planning in Marketing Field - Seeking best solutions for Employer Branding & Employer Marketing With over 18 years' experince in Marcomm and Employer Branding field with Msc Marketing Management degree in UK Specialties: Negotiation, Planning, Consultancy, Communication, Branding and identity, Employer Branding, Employer Marketing & Technology, Internationalism, Strong execution, Marketing Professional, Marketing
We offer comprehensive talent experience consulting and execution services across the APAC, especially in Greater China: - Employer Brand & Culture Diagnosis - Talent Insights & Research include mapping & talent profiling - Employer Branding Positioning (EVP Development) - Communication Strategy & Ideas include execution & delivery - Employer Brand Health Check We walk you in with customized Employer branding Strategy with practical and detailed implementation solutions! We bring to you the data-driven talent platform, the tailor-made contents and the professional implementation! We are dedicated to become your trusted Talent Solution Partner!
λ Establish Covestro China Employer Branding Strategy and Roadmap： - Design Employer Branding Strategy and Roadmap under Change Environment - Deploy Employer Branding Strategy and Roadmap to down to earth actions such as Leveraging Industry Fair Resources and so on ¬ Milestones： - Identify the priorities for Covestro China on Employer Branding related actions - Create Down to Earth Solutions like Industry Fair HR booth - Design Employer Branding ROIs on projects λ Work with Global team on Employer Branding activities： - Support building up Technology Capability on Employer Branding with Global - In process of picking up vendor to design global EVP and localize to China - Global Project Localization in China - Initiate Testimonial Campaign, aligning with global ¬ Milestone： - Support establishing Global Career Portal, LinkedIn Account. - Confirm Covestro EVP and localize to China - Testimonial Projects with global and communication to engage employees λ Strategic Recruitment： - Establish Platform on Social Media - Customize the job posting message on all job related counterparts - Establish LinkedIn account for China and maintain content - Support Recruitment team on analyzing Recruitment Data - Support Referral Program Refreshment λ HR Communication： - Work out HR Communication Roadmap during Change for Covestro China - Support designing HR Communication related collaterals - Organize HR Roadshow and Seminars for Communication λ Leadership Program: - Support delivering leadership program trainings in China - Support building China online learning system from Global team
- Responsible for external communications to promote employer branding image and implement recruitment marketing to wide range of candidates from students, experienced professionals to executives. - Implement existing internal Employee Referral Program action plan in APAC region (from data collection, anaysis to implement), coordinate with APAC focals to deploy the updated action plan. - Coordinate with internal communications of employer branding messages for employee retention and engagement. - Design and carry out Social Media Campaign for Employer Branding and Employee Referral Program. - Understand Recruitment Technology, optimize the technology and support deploying. - Be responsible for Corporate HR communications. - Support Early Talent Programs with Employer Branding Themes. - Work with Global Team in developing EVPs and deploy locally within APAC. About Eaton Eaton is a power management company with 2013 sales of $22.0 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 103,000 employees and sells products to customers in more than 175 countries.
1. Responsible for developing overall marketing strategy and competitive growth strategies for China including Shanghai, Beijing and Guangzhou. 2. Responsible for the execution and localization of APAC campaigns. 3. Responsible for obtaining and analyzing the marketing intelligence, e.g. Hudson Report results, industrial news and though leadership promotion. 4. Developo sales tools 5. Lead the cooperation with related insititutions, organisations and enterprises etc.,. 6. Entrusted with a budget for the branding of China 7. Part of digital marketing strategy and execution in China 8. Media relationships 9. Internal communications