Singapore, Singapore
Passionate about driving growth and achieving sustainable results, I serve to inspire and empower teams via COE development and adoption of best practices. An avid advocator for growth through opportunity identification, continual learning, practice and applications. With a proven track record of managing teams and delivering results under pressure, I build strong relationships with clients and stakeholders through my commitment to excellence and strong work ethic. I am a highly motivated and results-oriented individual who is also a team player and I am always willing to go the extra mile to pursue innovation and partnerships. Having handled a wide portfolio of accounts spanning luxury, travel, financial services; trade, FMCG, B2C and B2B has also allowed me to flex creativity whilst keeping a lens on data-driven solutions. Technical capabilities include data analytics (Tableau, Datorama, ad operations (Google Marketing Platform, Meta, Reddit, etc.), MS Suite (Word, Excel, PowerPoint, PowerBI, Teams), productivity tools (Slack, ClickUp, Wrike, etc.), and basic creative (photo-editing, copywriting, etc.) Subjects/Topics on technology and culture, social economics and psychology, media and philosophy excite me, so hit me up if you share similar interests.
● Managed a team of 5+ personnel across different functions and positions in the delivery of integrated marketing campaigns that contributed to revenue growth and achieved clients' expectations. ● Played a consultative advisory role to top-level client executives/stakeholders on project strategy, approach and market updates for digital and integrated marketing campaigns across the local market in tandem with facilitating regional strategic approach across SEA (SG, MY & ID) within the tourism/travel/hospitality/MICE/destination category ● Managed multiple projects across different client accounts and facilitated efficient (and effective) progress across timelines, ensuring client satisfaction in terms of expectations and deliverables in a timely, efficient, and responsive manner grounded in principles of project and risk management. ● Delivered client satisfaction through TRR scoring by 8.3% lift within a short period of time, gaining the trust of clients and external stakeholders; and received recognition from the clients on service and partnership satisfaction. ● Contributed to new business development through active participation in new media pitches across local and regional lenses lending a holistic overview of media trends and pursuable commercial opportunities beyond media. ● Knowledge in the following but not limited to: GMP (Google Ads, DV360, SA360, GA360, CM360), TTD, Adobe, Meta, TikTok, Snapchat, Reddit for Business, MS Suite (including Power BI), Slack, ClickUp, Wrike, OpenAI, and Python, etc.
Delivered media performance success for clients’ media campaigns mostly in the pharmaceutical/healthcare space through digital media planning, utilizing SQREEM’s proprietary cookie-less AI targeting platform (One Market) to target healthcare professionals and consumers, driving above-than-average market benchmarks (e.g., 0.5% - 3.0% CTR where average market CTR is ~0.1%). I worked with B2B agencies and marketers to plan digital approaches and campaigns to target accounts and industries by using SQREEM’s proprietary platform to analyze, sieve and refine target audience for media activation, in conjunction with other market platforms such as Google Ads, DV360, and LinkedIn. Through working closely with direct clients and partner agencies, I provided media expertise from best practices for creative production to media project management, and clear communications, ensuring that the wider (often external) team is well-prepared to deliver campaign success, from planning to execution to reporting. Doubled as a client success manager where data analytics is second nature for me to swiftly and efficiently resolve technical problems, in addition to having managed all stakeholders’ expectations (both internal and external). I also possess a broad knowledge of marketing platforms (e.g., Meta/Facebook, Google Ads, TTD, DV360, Amazon, etc.) where I collaborate closely with the ad ops team to activate campaigns, ensure performance and optimizations; support, guide, and resolve any problems timely. The daily operational scope also includes reviewing data on a regular basis to ensure performance optimization based on campaigns’ objectives (10 – 20 ongoing), scheduled reporting that includes performance insights, recommendations and learnings; and post-campaign performance delivery for global clients (US, LATAM, EMEA, APAC) through a proficient understanding of market challenges, nuanced cultures which require effective communication & empathy.
I lead, coordinate and activate digital marketing campaigns across ASEAN/APAC and local Singapore market in the FMCG/FinServ/CPG category while working with ad-tech partners and more on media planning and buying for integrated marketing campaigns. I also handle a team of junior executives across different media projects, enabling them toward success through guiding them on elements from operations, ad-tech, processes, etc. to risk analysis. With a passion for pursuing challenges, I love different problem-solving approaches and utilizing necessary project management tools to actively engage in client relationship management.
I coordinate and activate digital marketing campaigns across ASEAN/APAC and local Singapore market in the FMCG/FinServ/CPG category while working with ad-tech partners and more on media planning and buying for integrated marketing campaigns. I also handle a team of junior executives across different media projects, enabling them toward success through guiding them on elements from operations, ad-tech, processes, etc. to risk analysis. With a passion in pursuing challenges, I love different problem-solving approaches and utilizing necessary project management tools to actively engage in client relationship management.
I assume the sole leadership on project and campaign management while optimizing media trading across S.E. Asia concerning digital performance in media planning & buying on social, mobile & programmatic platforms. I also actively engage in data analysis and market research for APAC markets with achievement in meeting performance KPIs and target ROIs. With a lens on market data trends and knowledge on in-market nuances, I pioneer discussions on experimentations and advocate for test-and-learn frameworks that focus on business performance results and growth, utilizing Google suite of tools in conjunction with data intelligence platforms such as Datorama while leading team members and empowering them to serve as active contributors in results achievement.