Shanghai, China
Results-driven Senior Business Development professional with 10+ years of full-cycle B2B sales, strategic partnership development, and key account management experience specializing in the global travel, aviation, and hospitality industry. Bilingual in fluent Mandarin and English (IELTS 7.5 equivalent), with a robust cross-cultural working background and in-depth insights into China’s travel B2B ecosystem covering OTAs, TMCs, tour operators, and international hotel/airline networks. Proven track record of acquiring high-value industry partners, negotiating commercial deals, optimizing cooperative relationships, and delivering consistent sales growth. Equipped with solid capabilities in market competitive analysis, CRM system operation, data-driven business reporting, and API strategic cooperation negotiation. Proactive in embracing travel tech innovation, and adept at thriving in fast-paced, global business environments.
Responsible for board-level governance, owner asset supervision and exclusive brand liaison for this high-end luxury boutique hotel under SLH global network. As core board member, participated in all strategic board meetings, major investment decisions, annual budget review, asset appreciation planning and hotel operational policy formulation, fully safeguarding owner’s long-term interests and asset value preservation & growth. Served as the sole primary liaison between the hotel ownership side and SLH global brand headquarters. Independently managed full-spectrum brand & group affairs, including brand standard compliance audit, global listing & quality accreditation, brand resource docking, annual brand assessment, and cross-border communication with SLH regional & global teams. Aligned local hotel operation with SLH global luxury service standards, promoted brand empowerment, global reservation channel optimization and international market exposure. Overseen hotel overall operational performance, supervised management team’s daily execution, coordinated owner-brand-management three-party communication, resolved cross-party operational & commercial issues, and drove sustainable business development and brand value upgrading of the boutique luxury hotel.
Lead end-to-end B2B business development, key account management and brand strategic cooperation, overseeing a 9-person team. Independently drive sales target achievement, partner ecosystem expansion, and commercial project landing for the platform, which covers global aviation, high-end hotel groups, and travel service resources, with in-depth coverage of China’s B2B travel market. Territory Expansion & New Partner Acquisition: Executed full sales lifecycle work including cold outreach, business visits and targeted sales activities, successfully recruiting and onboarding core B2B partners such as international hotel chains (Marriott, Hilton, Accor, IHG), global airlines (Cathay Pacific, Singapore Airlines, Air China, China Southern), OTAs and travel service institutions. Continuously exceeded annual sales growth targets and expanded platform market influence in China’s travel industry. Full-lifecycle Account & Commercial Management: Managed a portfolio of key industry partners, providing one-stop account support and daily business docking. Responsible for commercial deal negotiation, proposal formulation, document process execution and post-cooperation supervision; strictly monitored partner commercial terms compliance and payment flow to ensure standardized and stable cooperative operations. Partner Empowerment & Relationship Maintenance: Provided systematic operational training and business guidance for new onboarded partners, regularly followed up on cooperative progress, identified optimization opportunities, and upgraded cooperation models to build long-term, stable strategic partnerships and enhance partner loyalty.