Roy Lenders

Entrepreneur, Gut Health, Artificial Intelligence, Quant Trading, eCommerce, Supply Chain

Venlo, Limburg, Netherlands

About

Ex-Consulting Partner who started with his own start-ups. Currently involved in: - CEO of InnerBuddies BV, who delivers a white-label Gut Health Operating System to B2B companies globally to "power" their gut microbiome testing solutions - Founder/CEO of Genzai BV (Artificial Intelligence Investment & Accelerator, investor in about 14 different AI-driven startups) - Founder/CTO of Boosting Alpha BV (Quant Trading with use of advanced technology, AI & Financial/Non-Financial Data) and also investor/shareholder in other DeFi and finance trading start-ups My passion is connecting advanced ICT concepts to real-world business cases and creating successful companies out of this.

Experience

  • Co-founder / CTO / CEO at InnerBuddies
    Feb 2021 - Present · 5 yrs 5 mos

    InnerBuddies offers an at-home gut microbiome testkit and provides personalized advice based on the test results in terms of nutrition, food dairy adjustments and probiotics/prebiotics. InnerBuddies offers this gut microbiome based personalization engine to B2B companies globally primarily at-home testing companies and dietary supplement companies. The platform is currently available in 7 different languages.

  • Founder and CEO at Genzai
    Apr 2017 - Present · 9 yrs 3 mos

    Genzai is an investment and start-up accelerator in the area of Artificial Intelligence and Advanced ICT. Our core is a team of Deeptech AI experts. We also work heavily together with students from Fontys ICT Eindhoven, Fontys ICT Venlo and Maastricht University. Genzai invests in-kind in other start-ups/scale-ups or develops its own new company ideas. Current partners/activities include: - Verdifood BV (foodtech, applying A.I. to the world of food recipes to enable personalization) - AgroWizard BV (joint venture between Genzai, Fleuren Boomkwekerij and BlueHub,) - hardware platform with Appstore which contains all kinds of smart measurement apps) - AIDA (cooperation with Azami, automatic recognition and removal of privacy related information from document archives) - InnerBuddies BV (spinoff from University of Maastricht, Health Microbiome related start-up) - Chemtech / Pharmatech JV (JV between Genzai and a bigger Chemicals company) which focused on the area of Protein Engineering and which targets Chemicals, Pharma and Flagrance sectors. - Logichainge (JV between Genzai, LTIF and a bigger Logistics company) - targets freight forwarders and transporting companies with a SaaS offering and enables them to significantly reduce their manual labour to better compete with digital logistics platforms - Vastgoed Insight (JV between Genzai and some players from the Commercial Real Estate sector) - targets valuation of both commercial and private real estate objects with what-if scenarios - Haptics (IP cooperation between Genzai and a consumer tech company) - Spienzer BV (cooperation with Goodlife International on building a SaaS solution on helping companies optimize SEO and SEA) - ThisIsY (consulting company focused on AI that originated from the Genzai experience) - BullsAI BV (Sports App for body builders, together with XXL Nutrition) - ViaLuxury BV (luxury hotel booking website which sells package deals) - Demand Sensing ML Pipeline SaaS

  • Content Coach at Brightlands A.I. Academy
    Sep 2021 - Present · 4 yrs 10 mos

    Co-initiator of the Brightlands A.I. Academy. A program which targets company employees to upskill them into A.I. leaders. Supported by Fontys ICT and Maastricht University which provide the content courses. I support and coach the participants with upgrading or detailing their company idea into a compelling technological / commercial proposition.

  • Cofounder and Chief Algorithm Ideas at Boosting Alpha B.V.
    Jun 2018 - Present · 8 yrs 1 mo

    Boosting Alpha B.V. designs and builds financial trading algorithms that trade fully automatically on financial markets. We use the latest technologies, artificial intelligence and both financial and non-financial (alternative) data sources. Since mid 2018 we have started to build our own portfolio of automatic trading strategies some of which went live in 2019. We build algorithms on different asset markets like equities, indexes, forex, crypto and commodities. We do not offer our algorithms directly to customers but we work through B2B partners which are bringing our algorithms to the B2C or B2B market. Our algorithms are available on online trading platforms like BOTS (RevenYou), Zignaly, Cryptohopper, Mercor, CoinMerce, BeursPro and other platforms. In addition Boosting Alpha works for professional hedge funds and has exclusive partnerships with B2B companies. We are proud to develop our own trading hypotheses, we have built (and use) our own supercomputers and we employ our own trading platform for backtesting and live trading. For innovation purposes for example, we also work together with the physics scientists of the big Einstein Telescope program to transfer ideas from the world of gravitational wave detection into the world of financial markets and vice versa. Boosting Alpha has also been investing in other fintech start-ups, among which Dema Trading BV and DeFi start-ups FXDX Technologies and Myceleum/Mycota BV. Boosting Alpha is also engaged in security around Decentralized Finance projects. We help some DeFi projects with their security needs making sure smart contracts, websites and internal organization/processes are secure.

  • Owner and Founder and CEO at Digital Operating Models
    Jul 2013 - Present · 13 yrs

    Digital Operating Models B.V. is focused on setting up, growing and operating a portfolio of digital business models. We operate in all European Union markets. We adhere to the philosophies of "Growth Hacking" and use the most advanced / extreme ICT technologies. 2015: Finalist for the Supply Chain Webshop of the Year Award 2016: Number 8 in the Cross-Border e-Commerce Top 30 Award 2018: Number 23 in the Cross-Border e-Commerce Top 30 Award