Sanger, Texas, United States
Over the years, strategic design, brand identity, and user experience strategy have been my driving forces. I achieved notable ROI by revamping processes, brand styles and adjustments to strategy approach. My past team's have shown dedication to creating intuitive interfaces and establishing design functionality. My goal is been to not only strengthened brand identities, but has also facilitated the seamless implementation of designs alongside developers and product managers. With expertise in marketing automation and a commitment to design excellence, I have consistently delivered solutions that drive engagement and satisfaction.
I led the user experience design efforts at IDLife Corporate, focusing on evaluating and enhancing product usability through research and collaboration. I designed a new enrollment process that led to a notable increase in enrollments and created a user-friendly interface for a digital assessment. Additionally, I collaborated with developers and product managers to ensure seamless implementation of product designs. Additionally: Creating design guidelines and brand standards. Developed new packaging and brand identity for a cpg program. Setup Marketing Automation in Hubspot.
• Managed a team applying user-centered design principles to improve workflow and deliver easy-to-use interfaces • Conducted customer research to create user-flows and developed project briefs for wireframes and prototypes • Collaborated with product managers and marketing to maximize success
• Led the design team in launching 5 new products with new Brand guide and marketing collateral, resulting in increased brand visibility and customer engagement. • Directed the development of a new interface platform to connect to 3rd party software, enhancing user experience and functionality. • Managed a team of designers, providing critical feedback and encouragement to ensure high-quality design deliverables.
Led design projects from conception to delivery, ensuring high quality and brand consistency Designed original pieces, refined images, and applied typography techniques for digital products Collaborated with marketing and design teams to meet deadlines and increase user friendliness Stayed up-to-date with industry developments and tools to enhance design skills
• Developed new brand guidelines and led company rebranding efforts to enhance brand standards and consistency across all marketing materials. • Designed and implemented digital paid ad landing pages, resulting in a 20% increase in customer acquisition. • Managed the creation and deployment of all creative assets for company web strategy, including website, sales materials, and promotional items.