Toronto, Ontario, Canada
Product Designer and entrepreneur with a track record of shaping user-centered digital experiences across fintech, e-commerce, and loyalty platforms. I specialize in UX strategy, research, and product design, leveraging a journey-centric approach and lean methodologies to drive validation, adoption, and business impact. With experience working across companies of all sizes and UX maturities, I excel at bridging design and strategy to create intuitive, high-performing products. My work involves close collaboration with cross-functional teams, ensuring user insights translate into meaningful solutions that enhance engagement and conversion. Beyond design, I founded Code Hein Coffee Co., applying UX principles to build a distinctive brand and customer experience. Whether leading UX for enterprise platforms or growing a business from the ground up, I thrive on solving complex challenges that create lasting value.
Career coaching and mentorship for students and junior professionals in the design industry.