City of Cape Town, Western Cape, South Africa
I've always been drawn to understanding how things work, why some ideas resonate and how small details can make a lasting difference. That mindset naturally led me into design. What began as a creative interest grew into years of self-directed learning, experimentation and persistence. Along the way, I completed formal training in UX Design and AI for UX while continuing to build my skills. I'm highly iterative by nature and enjoy the process of exploring ideas, refining details and finding better ways to communicate visually. I work across digital design, branding, websites and visual communication while still approaching every project with the same curiosity that drew me to design in the first place.
Led creative direction and digital design for promotional campaigns and brand presence. Designed gig posters, event graphics, and digital assets while maintaining a cohesive visual identity across platforms. Managed deadline-driven creative work independently, from concept through final delivery, with a focus on consistency, clarity, and strong visual impact.
Managed and maintained the brand’s digital presence within a fast-paced e-commerce environment. Designed personalised product labels, created cohesive product imagery, and updated WordPress listings with SEO-aware structure. Supported daily online operations while maintaining visual consistency across web, product, and promotional touchpoints.