Roxane Guarini

Retail Brand Manager Lancôme - L'Oréal Luxe

Belgium

About

• 3+ years in professional experience in luxury/cosmetic sector • Master's in Advertising & Commercial Communication at IHECS • Lived 10 years abroad (UK / Italy) // Exchange student in Spain // Gap year in Australia & Costa Rica • Trilingual in French, Italian, and English. Spanish (B2), Dutch (B2) • Recognised as well-organised, creative, and proactive person with good interpersonal skills

Experience

  • L'Oréal (Full-time · 3 yrs 4 mos)
    • Retail Brand Manager Lancôme
      Sep 2024 - Present · 1 yr 10 mos

      - Coordinate launch trade visibilities - Create O+O synergies at Belux retailers (IPXL, April, Indeps,...) - Animate our INNO flagships during key yearly moments: masterclass, MDAY, XMAS // close collaboration with field BA's - PLV forecasting - Budget the retail yearly plan

    • PR & Advocacy Management PPD
      Apr 2024 - Sep 2024 · 6 mos

      - B2B & B2C advocacy strategy development - Influencer marketing events organization - BNL press relations management - Global trends implementation

    • PR & Advocacy Manager L'Oréal Professionnel
      Sep 2023 - Apr 2024 · 8 mos

      Graduate program - Reconfirmed #1 Pro Market Brand position - Media relations - Drafting press releases - Managing PR & advocacy seedings - Influencer marketing: year squad & ad-hoc campaigns - Press events management - Social media & events reporting

  • Junior Communications Consultant at dentsu
    Dec 2022 - Feb 2023 · 3 mos

    - Media buying: Nuxe, Rituals, Jaguar, C&A, Velux, etc. - BNL print expert

  • Brand Content & Event Management Assistant at Delvaux
    Feb 2022 - Jul 2022 · 6 mos

    - Brand content assets creation - Prestige events management Paris Fashion Week, Paris Couture Fashion Week, private events for VIC & VIP - Visual merchandising guidelines for global markets - Press stock management