Amsterdam, North Holland, Netherlands
Hi humans! Welcome to my LinkedIn profile. After a Master’s in Communication Science at the VU University in Amsterdam, I discovered my passion for luxury tourism brands in 2014, at the marketing department of Club Med Benelux. After eight years in different positions in Amsterdam and Brussels, I decided to join Marriott as cluster Marketing & Communications manager for the Amsterdam Marriott Hotel and the Renaissance Amsterdam Hotel. A year later, I transferred into the Digital Field Marketing Team for Western Europe and Maghreb where I can combine my passion for hotels and expertise in digital marketing. I’m currently assisting an amazing portfolio of hotels in Amsterdam, London, Ghent, Paris, the South of France and Monaco with their digital strategy. I get energy from: inspiring and kind people, making connections, brainstorming sessions, constructive feedback, good results, efficiency, humor, great books, writing, and my personal agenda. I’m always curious to learn, love food, and fascinated by strong brands and wellbeing topics. In my time off you can find me on my bike (a true Dutchie) to get to the tennis and squash courts or on my way to see friends. Otherwise, I love to hop around the globe carrying a backpack or scuba tank to discover nature, beaches, cities or the underwater world. Better work together? Feel free to contact me!
Main point of contact for a portfolio of +15 hotels in the Netherlands, Belgium, France, Monaco and Morocco for their digital marketing needs: reporting and analyzing their digital performance during monthly or quarterly calls, optimizing paid media strategies for direct and OTA channels. Set up, analyzing and optimizing Google Ads and paid social campaigns, rolling out the companies SEO strategies towards the hotels and execute optimization tasks. Assist with and proactively suggest optimizations for the hotel websites and third-party channels, support on the hotels offers strategy, aligning with the events influencing their business. Support with the F&B digital marketing needs for the outlets of the properties. And the best of this all: visit these amazing properties at least once a year for a better understanding of the hotel and real-life image.
Supporting several hotels in Western Europe and Maghreb with their digital marketing strategy. Website optimization, content management, paid media strategy, project management, SEO support, OTA management, Digital Performance analysis, and F&B Marketing.
Responsible for the cluster marketing team that takes care of all marketing initiatives (PR, social media, influencer marketing, digital marketing and internal communication) of the Amsterdam Marriott Hotel and the Renaissance Amsterdam Hotel. Key marketing support for the Cluster Director Sales & Marketing. Project management of marketing programs, ensuring the flow of relevant global or European marketing initiatives; development and implementation of market-based programs based on local needs and demand generation capabilities. Key goals to generate profitable revenue to increase RevPar, market share and brand awareness for participating hotels in the cluster. Responsible for effectively integrating marketing efforts with the organization's sales strategies.
• Responsible for maintaining and updating www.clubmed.nl and www.clubmed.be?locale=nl-BE • Monitor websites performances in order to grow online qualified traffic & sales • Online media (SEA & Display) • Social media • SEO & Netlinking • E-CRM management • Influence & PR relay for the Netherlands
The main contact for all online and offline marketing activities for Club Med the Netherlands. I spend 1-2 days a week in Brussels to collaborate with the Benelux team to adapt CRM-elements like brochures, mailings and e-mailings/newsletters to the needs of the Dutch market. I am responsible for maintaining the website clubmed.nl and the SEA and SEO performances. Making Club Med visible online and offline is the key target. To realise this, I collaborate with the head office in Paris to create and follow strategies on budget, planning, CRM, SEA, SEO and marketing activations, a PR-agency for press trips, partnerships, influence and media-monitoring, a social media agency for content creation, the sales team and several online and offline partners.
After my graduation internship, I worked as a temp at Club Med to assist the marketing department. Right after my internship I assisted fulltime and from January 2016, when I started my Masters in Communication Science, part-time in combination with the study.
This was a job besides my studies. I did market research by telephone and face-to-face. Working at Desan taught me a lot about the process behind market research, about the effect of appropriate questionnaire questions, on tone-of-voice (literally as in the way to use your voice but also in target group adaptation) and reaching targets. The nicest aspect of this job was the face-to-face part because of the interaction with the respondents from all over the Netherlands and had sometimes surprising conversations.
Hired after finishing the internship. I assisted the CEO with: making notes during meetings, reports, schedule appointments, overviews and presentations.
This was my internship during my first study. The internship involved: Online marketing, e-mail marketing, creation of marketing pages, support in organizing events and promotion for the magazines Jamie Magazine, Maarten! and Historisch Nieuwsblad.