Greece
Senior communications & ESG professional with more than 20 years experience and successful track record in driving strategy and promoting objectives in corporate & brand communication, CSR & sustainability, brand & reputation formulation, media relations, social media & digital communications, stakeholder engagement & public affairs, internal communications & DEI. Skilled communicator able to develop strong relations with key stakeholders at all levels & act as spokesperson. Capable of handling complex projects, managing change and balancing competing interests and conflicting situations. Comprehensive understanding of the media, the TelCo industry, the civil society & the non profit sector, the youth market and the digital transformation of the economy and society.
Appointed member of the BMW Foundation Herbert Quandt Responsible Leaders Network. The Network promotes responsible leadership and inspires leaders worldwide to work for a more peaceful, just and sustainable world. It consists from 2,100 Responsible Leaders from more than 100 countries, who beyond their professional & personal duties work across sectors, communities and cultures towards social change, with a shared goal of advancing the Sustainable Development Goals of the United Nations 2030 Agenda.
• Managing the Vodafone Foundation & Sustainability department • Leading the brand & strategy development, the programmes’ execution & the communication of Vodafone Foundation in Greece, focusing on utilizing technology for social good, addressing current and urgent societal needs (education & health sectors, humanitarian crisis / refugees), working closely with NGOs and organising employee volunteering programs • Responsible for an integrated Sustainability program focusing on transparency, business ethics, privacy, human rights/equal opportunities, youth employability, women empowerment, supply chain, responsible marketing, human resources, commercial products & services with social and/or environmental benefit. Planning & supervision of implementation of strategy framework & of communication internally & externally • Support CEO and executive communications with strategic messages, publicity opportunities & stakeholder engagement • Member of Corporate Affairs Management Team, Crisis Management Team, D&I Team, Global Foundations Team and company spokesperson for CSR/sustainability/social investment issues. Member of CSR Committee American Chamber of Commerce, CEO substitute for SEV Business Council for Sustainable Business
Development & implementation of effective Brand communication strategy for Vodafone CU, within the framework of Youth Team - the first cross-functional team in a multinational company targeting the youth segment: - Developing, delivering and appraising Media Relations programs, PR plans and Social Media plans - Creation & implementation of educational, cultural, entrepreneurship & CSR programs - Ensuring company’s reputation & commercial message is integrated in all forms of communication in compliance with brand guidelines - Briefing creative teams & BTL teams for print / web productions, materials & activations - Copywriting for press releases, articles, interviews, web content & social posts - Organisation of corporate & brand events - Coordination of Internal Communications activities - Identification of potential risks of suggested activities and suggestion of effective solutions as to protect and enhance corporate & brand reputation (Issues & Crisis management) - Monitoring press coverage
• Developing, delivering and appraising Public Affairs programs targeted to different stakeholder groups (business community, medical community, academics, NGOs, media, authorities, parents associations, internal audiences) • Strategic planning and implementation of Community Relations program aiming to build company’s social & environment reputation in local communities • Stakeholder engagement • Events management & Internal Communication • Enhancing company’s reputation & commercial messages via products & services promotion, brand and sponsorship activations • Coordinating Advertising Agencies for all print & digital Corporate Affairs productions & materials
• Developed PR plans, new business presentations and proposals. Participated in new business pitches • Coordinated interviews and pitched stories on behalf of Clients in the local & national. Coordinated and executed press events in Greece and abroad • Developed pitches, press releases, backgrounders, speeches • Secured speaking, exhibiting and sponsorship opportunities for client and identified award opportunities. Developed and executed editorial calendar plan • Maintained ongoing client relationships and daily client communications • Reporting Main accounts: AMVYX (Absolut, Level, Campari, Moet & Chandon, Dom Perignon, Bud Beer, Grant’s, Glenfiddich, Grand Marnier, Ouzo 12, Hennessy), Unilever (AIM, Organics), Bristol-Myers Squibb, Basil & Elise Goulandris Foundation - Museum of Contemporary Art, P. PETROPOULOS – ISUZU, Greek Ministry of Tourism
Corporate & Brand Communication, PR, Event Management Main accounts: Playmobil, Parthenis, The Place bar-restaurant, Filoxenia ’04 – Athens 2004