Rose Thiga

Enabling AI & Cloud Adoption Across Africa | Government, Enterprise & Ecosystem Partnerships | Microsoft

Nairobi County, Kenya

About

I’m a strategy-led business leader with 15+ years of experience driving growth, market expansion, and digital capability across Africa, Asia, and the U.S. My work sits at the intersection of strategy and execution — building clarity, scale, and measurable impact within technology-enabled businesses, large organisations, and advisory environments. I currently serve as Senior Sales & Business Development Manager within the Africa Transformation Office at Microsoft, where I partner with governments, enterprises, and startup ecosystem leaders to accelerate AI and cloud adoption, enable future-ready digital infrastructure, and advance secure, resilient growth across African markets. Previously, I led enterprise-wide strategic planning at Safaricom, aligning executive leadership around long-term priorities and execution pathways. As COO of PAYGO Energy, I helped scale a frontier-market venture across three continents, delivering 10x customer growth in one year. I have also advised founders, investors, and corporates on growth strategy, operating models, and capital readiness. What distinguishes my approach is the ability to translate ambition into disciplined execution — connecting strategy to delivery, mobilising cross-functional teams, and building scalable models that endure in complex, high-growth markets.

Experience

  • Senior Sales and Business Development Manager at Microsoft
    Feb 2026 - Present · 6 mos

  • Health and well-being at Career Break
    Aug 2025 - Jan 2026 · 6 mos

    Reflecting deeply on my next chapter — clarifying the type of leader I want to be and the impact I want to make in the world.

  • Head of Strategy at Safaricom PLC
    Apr 2022 - Jul 2025 · 3 yrs 4 mos

    Led enterprise-wide strategy development, aligning executive leadership around long-term priorities, growth vectors, and transformation themes across a multi-business organization. Shaped the company’s strategic direction across core connectivity, digital services, and new growth areas, translating ambition into coherent execution pathways. Partnered closely with the CEO, ExCo, and business leaders to drive strategic clarity, trade-off decisions, and cross-functional alignment at scale. Built and institutionalized strategic planning and performance frameworks that improved focus, accountability, and decision quality across the organization. Guided complex, multi-stakeholder initiatives spanning technology, commercial, and operating teams, strengthening coordination in a highly regulated, fast-evolving market. Developed future-facing perspectives on industry disruption, digital ecosystems, and growth opportunities to inform leadership and board-level discussions.

  • PayGo Energy ()
    • Chief Operating Officer
      Feb 2021 - Mar 2022 · 1 yr 2 mos

      Led company-wide strategy, finance, and global operations, overseeing commercial performance, offshore manufacturing, and complex supply chains supporting B2C and B2B growth. Scaled the company’s global installed base by 10x, driving rapid customer adoption across multiple markets. Secured and operationalized a flagship B2B partnership with a leading Oil Marketing Company, establishing a critical growth channel. Directed proof-of-concept pilots in the DRC, Bangladesh, and the Philippines, translating pilots into commercial readiness and market entry pathways. Led strategic prioritization and cash management between funding rounds, actively managing burn and runway while scaling and expanding internationally.

    • General Manager - Kenya
      Aug 2020 - Feb 2021 · 7 mos

      Hired to oversee the Kenya business from a commercial and operations point of view. Promoted to global COO with commercial responsibility in under one year.

  • Podcast Host at Shaping Africa Podcast
    Aug 2021 - Jan 2022 · 6 mos

    A podcast for Africans and African diaspora who are Shaping the African continent through business, innovation, social entrepreneurship, sports and entertainment.