Greater Oxford Area
Most recently, as Social Media Manager at NatWest Group, I bring nearly two decades of expertise in digital communications, social media, and content marketing. Focused on creating data-driven strategies that align with organisational objectives, leveraging creativity and analytics to drive engagement and build brand consideration across channels. My recent work has been enriched by certifications in LinkedIn Marketing Solutions, Strategy, and Creative Design, YouTube advertising strategy, and AI for the Organisation. Throughout my career, I have worked for top-tier brands such as FedEx, IKEA, John Lewis, and Microsoft. Core competencies include social media strategy, content creation, digital comms and performance marketing. I'm motivated by delivering measurable outcomes, fostering collaboration, and staying ahead of industry trends. My mission remains centred on helping organisations amplify their voice in the digital space.
Rosemont is an agile communications/freelance consulting business for the modern media landscape. I offer consultancy, strategy development and project management services across digital, social media, PR and communications. I work with direct clients or with agency partners. Client experience includes FedEx, IKEA, EDF, Airbus, Subway, Football Foundation, BSI, Pilsner Urquell, Telford Homes, AHDB, Network Rail, Zizzi, Tastecard, Aurelia Skincare, Kat Maconie, Bridgepoint, Audley Travel and Unilever. Agency freelancing experience including Good Relations, VCCP, Salt, Kallaway, GK Strategy, OneFourZero, DBD Media and others. My core service areas are as follows: Social media and content marketing – work includes Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, other social media channels, strategy development, audits, community management, campaign development, digital and social media content, monitoring and social media advertising. Digital communications and marketing – I assist clients in areas such as web project development, web analytics, search marketing, mobile execution and marketing, online reputation management, influencer relations, PR communications and overall strategy development. Innovation hub – The arm of the Rosemont business exploring new business ideas that take advantage of emerging technology. I support new ventures and start ups in their business and marketing planning.
Managed all NatWest Group Business and Corporate & Institutional social channels to deliver against brand and commercial objectives, and led in-house, full-funnel paid strategies across LinkedIn, Meta, TikTok, Reddit, and YouTube.
I was the vice chair of my local Parish Council (Steeple Barton). As the first tier of local government, the Parish Council has a crucial role in terms of governance – representing the concerns of local residents (population 1,523 in 2011 Census) and providing services to meet local needs.
Responsible for establishing all digital and social media campaigns for clients and the Seven Hills business. Clients included Intuit, Evernote, Gazelle, One Young World, 118 118, Caxton FX, Doug Richard, Tech London Advocates, Ariadne Capital, Ovo Energy, Jessops, Aldridge Foundation and Kent County Council. Proposition – responsible for forming Seven Hills’ digital and social media proposition. Established a digital campaigning methodology split into three core service areas – community, content and conversation. Campaign delivery – responsible for the delivery and overall management of individual client digital campaigns – including web build projects, social media campaigns and wider digital marketing consultancy. Marketing – responsible for the execution of Seven Hills’ own social media and digital marketing activities. Established training and supported by team of account executives.
Led DBD Media’s social media team and responsible for managing all client social media campaigns and strategies. Clients included IPC Media, Keith Prowse Corporate Hospitality, De Vere Hotels, the Maybourne Hotel Group (Claridge’s, The Berkeley, The Connaught), The Conran Shop, Neal’s Yard Remedies and Simply Chateau Holidays.