United Kingdom
Strategic Head of Creative with 15+ years of experience in the beauty and wellness industry - Elemis, Philip Kingsley, L'Oreal - blending creative direction, brand strategy, and omni-channel campaign execution. I bring a hybrid approach — where storytelling meets commercial thinking — to build brands that truly connect with their audience. Driven by a genuine love for uncovering customer tension points and translating them into campaigns that feel both emotionally resonant and visually powerful. Whether launching a new product, revitalising a brand identity, or delivering a cross-functional campaign, I lead with purpose, clarity and creative flair. Skilled in Campaign Strategy, Creative Direction, Branding & Identity, Art Direction & Storytelling, Digital and Omni-Channel Campaign Delivery, Team Leadership & Agency Collaboration.
Develop and implement brand strategy, launch innovation & activation programmes, optimise brand communications and ensure global consistency across all channels (B2B, B2C, Digital, PR) to maximise sales and build awareness. Successful delivery of global marketing campaign assets for all new Elemis product launches and promotions; including briefing, budgeting, project management of the creative process to gain maximum brand exposure. Manage both internal and external relationships including multiple creative and branding agencies as well as print management and stock maintenance partners. Concept development, copywriting, creative overview and art direction for campaign promotional material, online assets, press artwork and management of brand photo shoots. Responsible for a team of three.
Positioned within Redken’s Marketing team in the Professional Products Division of L'Oréal. Assisted the Colour & Texture desk with all launches and promotions. Set up deals, produced marketing materials, trade marketing advertorials and monitored the progress of each campaign. Project-managed the design and production of sales materials for the Regional Sales Managers. Worked closely with trade magazine Creative Head producing a 16-page magazine Fifth Avenue. Founded an internal monthly newsletter for the Intern community of 90 people, which featured articles, job profiles and event reviews. This led to being selected for the International Editorial Team. Fixed-term internship.
Worked with the Fashion team on photo shoots for ‘High Street Hottest’ and Diana Vickers’ high profile spread in conjunction with the Look! Fashion Show. Liaised with PR offices to check accuracy of information and returning high volumes of garments.