Greater Seattle Area
Seasoned and driven professional with years of collective experience in digital advertising, product and brand sales and marketing, and agency experience in B2B/B2C, as well as entrepreneur experience. Boldly faces challenges head on, stays curious, and is highly adaptable during ambiguity. A resilient go-getter with a growth mindset, and a culture champ with a positive attitude. A quick study that seeks to learn what isn’t known.
• Build innovative omni-channel marketing strategies to promote subscription-based, live streamed classes, on-demand content, in-studio classes, industry training, branded merchandise, and our KM-branded app to drive/protect revenue • Manage paid/earned/owned advertising, email and social media campaigns, and best practices of online marketing strategies. Prepare and present weekly reporting of KPIs and recommendations, oversee P&L across both locations, and build and execute company roadmap • Led company to adopt an innovative sales and marketing strategy, embrace digital transformation and corporate practices, which resulted in 60% revenue growth, YoY.
• Collaborates cross-team on communicating the technical aspects, value and benefits, and differentiation from the competition of Boeing products to airline customers, leasing companies, maintenance repair and overhaul providers, investors, appraisers and other constituencies across the flight operations software business segment • Point person for the organization to help plan the redesign, onboarding, and team training of a new internal marketing portal to deliver sales and marketing content across all of Commercial Airplanes and Services organizations • Collaborate with Product Owners to help build out marketing assessments, messaging, and content creation of new products • Leads the team in providing input on Boeing and competitors' products and services to internal customers to support business decisions, sales strategies and training, etc • Supports multiple sales campaigns/campaign activity by providing product marketing materials to sales directors to assist in converting an opportunity • Partners closely with the digital team to assist in the customer journey process as it relates to building out an E-commerce environment for new products • Analyzes internal/external data sources to identify aviation industry market share of Boeing products and services for competitive analysis purposes and shares out with respective Portfolio Marketers • Attends industry conferences to keep a pulse on digital technology as related to aviation
• Developed strong rapport across all levels, various verticals, and agency partners to build account plans and strategy to achieve both internal and client SEM goals. This led to being awarded Employee of the Quarter - West Region, Q2, FY17 • Steered forecasting, strategy, and contingency planning to close any revenue gaps • Conduit between key clients and internal engineering team to test and gather feedback, enabling continuous improvement of ad platform • Built strong rapport with client executive leadership to streamline processes, influence revenue-driving tactics, troubleshoot SEM account issues, and collaborate on larger Microsoft initiatives
• Partnered closely with VSMBs and SMBs on their goals and budgets, and built effective SEM campaigns/features to help them drive revenue/efficiency which attributed to a 221.82% attainment to goal • Presenter at SMXWest 2015 - Stronger, faster, smarter: Insider tips for agencies. Evangelized the Bing story with clients and prospects during industry events, client events, and during meetings. • Collaborated with internal teams on industry and company research, business analysis, and account planning for key clients to drive/protect revenue. Owned client calls/QBRs, and customer engagement events which led to being Highest MoM revenue growth winner, December 2014 to April 2015, June 2015 • Identified candidates to participate in pilots and was the conduit between candidates and engineering to facilitate continued improvements to features/solutions • Steered account forecasting, projections, and contingency plans to close any revenue gaps
• Demonstrated program management skills to oversee and support the creation, implementation, trouble shooting, and optimization of SEM campaign launches for agency clients • Partnered closely with agency clients to understand their clients' KPIs, goals, pain points, and collaborated with sales for broader strategy of campaigns. This led to goal attainment of 129% • Solid rapport building internally and externally, ability to be nimble, strong cross-team collaboration, mentored new hires, active participation in stretch projects, and successful optimizations led to becoming an All Star Award recipient • Attended digital marketing conferences, evangelizing the Bing story, troubleshoot issues, provided optimization recommendations • Maximized agency clients’ campaigns by effective campaign onboarding, regular communication of performance opportunities and insights, removing campaign blockers: billing, fraud, technical issues, feature adoption assistance, etc • Reviewed/provided feedback to engineering on new processes, product, and tool releases to help improve operational efficiencies • Strong ability to work cross-functionally to deliver solid results, meet/exceed goals, hit deadlines • Collaborated closely with creative agencies to ensure assets adhered to Microsoft creative policies, functionality, and quality