Rosa Metra

Founder, Change Works® | Creator of HumanTech Adoption® (HTA) | Global Authority in OCM for AI | Author | Advising Leaders on AI, Digital & ESG Transformation

United Kingdom

About

AI transformation is failing—not because of technology, but because of humans. I am the creator of HumanTech Adoption® (HTA) and the founder of Change Works®, a transformation firm dedicated to helping organisations succeed in AI, digital, and ESG transformation through people-first change. As a global authority in Organisational Change Management (OCM) for AI, my work sits at the intersection of: • Artificial Intelligence • Human behaviour & adoption • Leadership, culture, and operating models I developed HTA® to solve the single biggest challenge of our time: 👉 How humans and intelligent technology can successfully work together at scale. Through Change Works®, I advise executives, boards, and transformation leaders on: • AI adoption & workforce transformation • OCM frameworks for AI-enabled organisations • Digital & ESG change at enterprise scale • Leadership readiness for the AI era My work is used by organisations navigating high-risk, high-impact transformation, where failure is not an option. If you are leading AI change, digital transformation, or rethinking the future of work—HTA® was built for you. 📩 Let’s connect if you are serious about making AI work for people—not against them.

Experience

  • Managing Director at Change Works Ltd
    2013 - Present · 13 yrs 6 mos

    Deliver OCM strategy, HTA® certification, and change workforce solutions for global clients. Support large-scale digital, ERP, and organizational transformation programs. Certify professionals on the proprietary HTA® methodology.

  • Communications and Change Management Lead at Qatar Airways
    2024 - 2025 · 1 yr

    Led the OCM strategy for Oracle Fusion ERP impacting 60,000+ users. Developed business readiness metrics, executive KPI alignment, and transformation communication tools. Delivered change leadership training leveraging both PROSCI® and HTA® frameworks.

  • communications, Training and Change Management Lead at Salesforce
    2017 - 2024 · 7 yrs

    Spearheaded change for global clients adopting cloud platforms and CRM modernization. Delivered HTA® workshops to client change teams and facilitated sponsor activation across verticals. Built reusable OCM playbooks and integrated change into Salesforce customer success lifecycle.

  • Global Change Management Lead at Condé Nast
    2021 - 2023 · 2 yrs

    Designed the Change Management Methodology framework Drove Salesforce CRM and SAP ERP transformation across editorial, HR, and commercial operations. Launched change agent networks and curated multimedia learning journeys.

  • ERP Project and Change Management Lead at EDF (UK)
    Apr 2020 - Apr 2021 · 1 yr 1 mo

    Delivered OCM strategy for clean energy and operations digitization through SAP. Conducted readiness assessments and stakeholder engagement. Designed training and communication roadmaps.