Ireland
Award-winning, senior marketing leader with 26 years’ experience building and scaling brands across SaaS, Telecoms, Media and Professional Services. Proven track record of delivering sustained double-digit growth, transforming go-to-market strategies, and leading fully integrated marketing programmes from strategy to execution and board-level reporting. Recognised for combining commercial focus, creative excellence and data-driven decision-making, with deep experience across digital, broadcast and traditional media. A people-focused leader with a strong belief in inclusive culture, accountability, and marketing as a growth engine for the wider business.
Leading a talented team of marketers in leading-edge telecoms provider. Developing full suite marketing strategies embedded into sales and product development teams. Implementing company-wide product development processes. Development of marketing planning and data-driven reporting and decision making to marketing and sales functions. Introduction of nurture path, automation and multi-platform approach to customer and lead prospect engagement. Introduction and authoring fully aligned marketing strategies with board level to define and meet long term business goals. Other Highlights • Exceeded Sales target by 200% in 2024 via inbound Lead generation • Creating and fostering a new company culture, • Implemented full marketing & sales automation via HubSpot in 2021 • Speaking at partner & trade events • Introduced 3rd Party surveying of customer base • Rolled out sponsorship programme across Newstalk radio, sports teams and other key positioning.
Highlights: • 600% base growth • 6 years consecutive double digit growth • Winner two US ‘Telly awards’ for advertising • 400% improvement in customer length of service About: • Multi-territory Marketing and Commercial Management of Voice eReceptionist voice/unified communications products across European markets including UK, FR, NL, SE, ES, DE and IE • Exploded growth of product by repositioning to best suit target market, redesigning product packages and all aspects of customer communications. • Developed and actualised consistent tone/voice of message through active management of both Digital (Display, Digital PR, SEO and PPC) and Traditional (TV, Radio, DM) media agencies in standalone and unified campaigns • Introduced SEO led approach to site design and content development resulting in substantial rise in keyword ranking and organic signups improving from 5% to 30% signups in highly competitive and dynamic marketplace. • Simplified Multi-level reporting and analysis of analytics and channel sources ensuring all stakeholders had full picture of product activities. • Slashed churn on migrations from acquired customer bases across territories, reducing anticipated churn from 30% to 6%. • Rollout and authoring of redesigned sites across Europe • Management and Planning of budget and targeting increased ROI from current product base. • Drives constant improvement in all aspects of customer experience – leading to 400% increase in customer length of service
Owned marketing and commercial performance for voice and unified communications products across Europe.
Highlights: • Grew social following from 0 to 300,000 users • Integrated social media into News and acquired programming • Managed Budget, Election & Acquired online coverage • Integrated Social Media into online player About: • Online Marketing and Social Media Manager for tv3 online across sites apps and platforms • Design and implementation of social strategy into award (Golden Spider, Appy) winning new launch ‘3Player’ • Head of social media for all TV3 programmes, leading online recruitment of audiences and audience conversion. • Converting current site content into sponsorable/sellable materials while at the same time enhancing engagement and user experience/enjoyment • Management of user experience design and testing for sites, apps, and tv to online conversion • Development and promotion of leading edge site developments (live stream, Apps etc) • Business development planning and joint venture development for existing media products/partners • Study and surveying of TV3/TV3.ie audience trending and behaviour
Highlights: • Developed Ireland’s first VoD platform • Repositioned programming to account for nascent online integration • B2C and B2B strategic development About: • Strategic development of broadcast/internet integration for consumer audience • Development of corporate strategy, B2B and B2C marketing strategies and annual plan for new television channel • Design, development and successful deployment of leading edge cross platform (Online and TV) strategy Development of membership incentivisation, newsletter, recruitment, referral programmes for online area • Management of online joint ventures, partnerships, suppliers, , Sales houses and agencies • Channel 6 Executive board member • Strategic development of scheduling and programming/acquisitions to better meet audience needs • Strategic and creative management of Programme Launches covering PR, ATL and BTL rollouts • Management of agencies (PR, Design, Event & Creative) for print, TV and online • Analysis of website and station consumer practices via research tools (Nielsen, Analytics, TNS)
Built social following from 0 to 300,000.