Hyderabad, Telangana, India
As a seasoned UX Design and Research Operations leader with a decade of end-to-end product design and user research experience across diverse domains, including cloud-based Transport Management Systems (TMS), Healthcare, RCM (Revenue Cycle Management), HIPAA compliant U.S. Medical Coding and Training, E-commerce, logistics, fintech, E-learning, SaaS, B2B and B2C, healthcare, and multichannel design technologies. I apply a strategic approach to UX design and user research, leveraging mixed-method research (qualitative and quantitative), behavioral analysis, and usability testing, along with strong skills in decision-making, agile project management, and stakeholder management. I excel as both an individual contributor and a collaborative leader, with a proven ability to build and mentor high-performing design teams. My work involves conducting UX design research, strategizing and managing projects in agile environment, defining the right interaction model, information system architecture and design, deploying qualitative and quantitative research methods, data analytics, developing wireframes (UI), creating personas, journey maps, and task flows based on business needs and collaborating with stakeholders, user groups, and technology teams to develop sustainable solutions that enhance the user experience and value proposition. Facilitating workshops, mentoring, leading a research team on projects, recruiting, building, and managing impactful UX design research projects. I enjoy collaborating with creative teams on complex Interaction Design projects, leveraging research methods such as user studies, generative and evaluative research, CSAT/CES/NPS surveys, CXO (Customer experience outcome) frameworks, and the Jobs to Be Done (JTBD) approach to drive product success. My expertise spans thematic analysis, contextual inquiry, ethnography, story telling, usability testing, prototyping, product semantics, and heuristic evaluation. I'm also passionate about exploring emerging trends, conducting benchmarking and competitive analysis, and identifying opportunities in Human-AI Interaction, IoT, Physical Computing, the Metaverse, Service Design, and digital platforms across mobile, web, and social media. Considering a blend of design, technology, and management resonates deeply with me. Transitioning from software engineering to UX design, I'm fascinated by the synergy between design and technological advancement. My strength lies in navigating complex technologies while effortlessly integrating simple design solutions.
- As a Solution Leader (UX Design), I lead UX strategy, interaction design, and user research for Ascent Healthcare Revenue Cycle Management (RCM), HIPAA-compliant U.S. Medical coding, and training platforms, including an AI-powered solution builder. I define information architecture, user workflows, and research-driven requirements to improve usability, reliability, and task success rates. Working closely with cross-functional stakeholders, I drive the continuous optimization of end-to-end user experiences while generating insights that support AI model training and ongoing platform improvements.
End-to-end design ownership at AWS FinTech played a critical role in shaping the product vision, mission, and user satisfaction by integrating user-centered design and research across all stages, including discovery, design, testing, and validation, guided by clear strategic roadmaps and goals, and enabled through close collaboration with cross-functional teams, including business, engineering, product management, design, customer-facing, and marketing teams. Accomplishments: - Conducted end-to-end UX research for AWS Fintech products, including designing survey questionnaires, performing quantitative and qualitative analysis using CSAT, CES, and NPS scores, and conducting thematic analysis to optimize financial processes, forecasting, and decision making by up to 60%. Led Formative and Summative Usability Testing to identify and resolve UI issues early, improving effectiveness, efficiency, and user satisfaction through Task Performance Analysis (JTBD). I also utilized A/B testing to validate UI decisions and enhance usability. - Designed information architecture, UI, personas, and user journey maps while leading formative and summative usability testing to resolve UI issues through task performance analysis and A/B testing, ensuring optimal UI decisions. - Developed CXO (Customer experience outcome) and JTBD (Job to be done) frameworks to enhance product development and customer satisfaction (TX-Total Experience), improving financial processes, forecasting, and decision-making efficiency by up to 60% across 20 AWS Fintech products and services. - Conducted market analysis on financial technology trends, leveraging benchmarking and competitive analysis to uncover insights and opportunities for optimizing AWS financial services. - Scaled design operations, facilitated workshops, made design decisions, recruited team members, built and mentored UX Design team, led design research, and managed impactful UX design projects.
Integrated UX into Turvo's product innovation and strategy within the cloud based Transportation Management System (TMS) SaaS suite, collaborating with engineering and cross functional teams to meet design standards. Accomplishments: - Conducted quantitative & qualitative UX research to enhance usability, optimize UI, and define workflows, while designing feedback questionnaires to assess Turvo TMS user satisfaction and mapping personas' Jobs to Be Done (JTBD). - Developed a strategy to monitor and analyze user behavior using Mixpanel data, defining key performance indicators (KPIs) for the Turvo SaaS TMS platform by tracking daily and monthly usage patterns to derive actionable insights.
Lead end-to-end UX research and design for the Jellow AAC app by conducting field studies and longitudinal studies, driving data collection to inform a strategic, user-centered experience for autistic children; defined user flows and designed intuitive UI to enhance usability, while contributing to app and content development through iterative usability testing to improve accessibility and engagement. Collaborated with stakeholders through contextual inquiry and user studies to gather functional requirements, enabling the creation of scalable design systems and templates, and designed robust information architecture and UI layouts for both web and mobile platforms while continuously refining the web portal experience to achieve optimal outcomes. Role & Responsibilities: Expertise in concept development, strategic planning, and design management, with experience in leading design team hiring, on boarding, and performance management while optimizing productivity through project management tools and ensuring innovative, user centric solutions and ensuring seamless, efficient workflows.
I was joined as Assistant Project Manager from July 2012 and my responsibilities: Architecture and Design of Information System with Requirement Analysis, UI Design, Back-end Database System Design with critical analysis, writing Server Side Programming Using PHP, Web layout UI Design using HTML, CSS, Java Script, Dreamweaver.
I was joined as Research Associate from April 2007 and my responsibilities: Architecture and Design of Information System with Requirement Analysis, UI Design, Back-end Database System Design with critical analysis.
I was joined as Web Developer from April 2005 and my responsibilities: writing Server Side Programming Using PHP, Client Side Web layout Interface Design using HTML, CSS, Java Script.