Sarasota, Florida, United States
At the forefront of Bay Materials' global expansion, my focus is on forging strategic partnerships and scaling innovative market strategies.
With direct reporting to the VP of the Global orthodontics division, I lead the sales and commercial strategies covering 32 countries for the Orthodontic division of Dentsply Sirona (the largest global manufacturer of professional dental products and technologies), implementing of the global strategies in Latin America and Asia. Large experience in design and implementation of innovative market strategies has ensured sustainable growth in our extremely competitive market. Transferred to US two years ago to manage the international business of the Orthodontic division. Key contributions include: • Drove strong and sustainable year-over-year growth for three years, expanding top-line sales and protecting margins, of the orthodontic business, reaching more than 25% growth since taking this role. • Guided development and execution of local marketing plans through distributors and international divisions, new product launches, and pricing strategies to quickly capture sales and improve our market penetration. • Developed market strategies specifically targeting new product introduction and portfolio growth in highly challenging markets. • Set-up new distribution channels in LA and Asia while constantly monitoring performance and evaluating alternative distribution channels. • Shorten the gap between the company and the distributing channel with a direct, hands-on approach based on mutual growth objectives, trust and understanding of local market challenges, often leading to specific strategies and execution for each market. • Responsible for developing the new go-to-market strategies for introduction of our SureSmile Digital Orthodontic platform and aligners into Latin America and Asian markets, to become the #1 clinical alternative for GPs and Orthos that want to offer the latest in treatment efficacy to their patients.
Cultura Inglesa is the top English education institution in Brazil, with more than 65,000 students and 80 years of existence. Pioneer in using technology to improve teaching for children, adolescents and adults, invests heavily in the hiring and training of its teachers. I managed the sales teams for Business-to-business customers (companies, government, education institutions and schools) and was responsible for all the new customer acquisition strategy and execution, sourcing leads to be closed at the branches and online. Responsible for the relationships with agencies, both online and offline, developing TV commercials, print media, company websites, internet display advertising, search engine marketing strategies, social media marketing, marketing events, public relations and CRM. Planned and executed new services launches (our online education platform and one other course brand), marketing and sales campaigns.
Responsible for the strategy and implementation of demand generation initiatives, like the launch of new relationship channels with customers and new sales channel to drive demand to focus brands. Structured the front office and back office of the operation, to allow smooth operation and increase scale. The main project included a new sales strategy supported by a software platform as well as new business processes and supporting departments. The project is considered a cornerstone of the new business model of the company, leveraging the synergies of the broad portfolio and extensive distributor network.
Responsible for marketing of the lab business, managing a portfolio of more than 30 brands and more than R$ 20 million in sales. Launched new products and renewed the product line as well as created campaigns and other sales initiatives to increase the results of the product line.
Working in new strategies for business growth, especially in sales and Marketing. Responsible for optimizing the sales strategy, implementing changes that allowed broader product coverage, better control of the operation and increase of sales. The product coverage increased 17% and sales increased 28% in the first two years of operation. Rolled out the project to Chile and Colombia, increasing sales on both countries. Restructured the sales team of Brazil to allow better service for the distributors and achieve savings on sales expenses of 26%.
Responsible for the delivery practice, managed the team dedicated to SAP (new implementations and support) and software development projects (Java, .NET). Managed a team of more than 100 technical and functional consultants, working with clients from different segments like Telecom, Retail, Paper and Construction. Coordinated the development of a SAP All-in-one solution for the chemical industry. Responsible for the introduction of an Israeli information security solution in the Brazilian Market. Acquired strong experience in system development, project management and ERP.