Israel
You’ll find me wherever there’s a deep love for product and a shared purpose of connecting people. I’m a seasoned community strategist, branding expert, and multilingual communicator with a proven track record of building vibrant, engaged communities around products. My expertise lies in crafting funnels that transform community activity and brand love into the triad of product adoption, user feedback, and feature enhancements. With an entrepreneurial mindset, I excel at seeing the big picture while managing the finer details—from strategy to execution. My background in public relations and navigating complex political systems has equipped me to work seamlessly with stakeholders across the board. I’ve mastered the art of framing, messaging, and communicating with diverse audiences, skills that now power my ability to align users and stakeholders around shared goals. As a matchmaker at heart, I’m driven by the ability to engage with user communities to shape products, features, and narratives that matter. Game-changing products are my calling. Community partnerships are my tools. Marketplaces are my passion.
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Community liaison for the product and product-marketing teams, focusing on Elementor’s most strategic products: Editor, Cloud, and Kit-Library. With strategic, hands-on experience, I specialized in creating community-focused activities that leverage leading product features to increase product adoption and retention. Owner of the Kit Accelerator, Experts Community, Editor releases and 'Community Talks' event platform
Founder community lead of the Elementor Experts community, built around the Experts Network product (Elementor marketplace). As the marketing owner of the product, I created an integrated marketing strategy to drive awareness and adoption, resulting in an increase in product traffic and the main product KPI by 200%.
• Partnership manager in Midwest US and Israel - doubling the number of partner organizations in Israel in 18 months only. -Serving as the ‘face of Momentum' and the first point of contact for prospective partners and participants in Israel. - Creating sales kits for prospective leads to enable and accelerate the sales cycle to new and existing partners. Optimizing the sale process internally with the partnership team. - Conducting strategic expansion research based on clear KPIs and strategic goals and cultivating relationships with prospective partners. Managing the full recruiting cycle based on the strategic plan. - Facilitating the training and onboarding processes while giving superb customer service to our new and current partners. • Momentum Israel's Community Manager - founder and manager of our Online and Offline community of women to promote our movement values and increase brand awareness. Drove the community engagement rate on our FB group to 75% in 18 months. - Developing the Momentum brand in Israel by creating and adapting online and offline content for our target audience. Creating our GTM strategy when launching new platforms and programs. - Created and running our social media assets in Israel. Writing content and driving growth based on data analytics, creativity, and strategy. - Creating and implementing a community-building strategy. - Establishing and overseeing an ambassadors committee and entrepreneurship program. Mentoring community members with small businesses and encouraging entrepreneurship among women in Israeli society. - Planning, executing, and managing End-to-End projects, events, meet-ups, conferences, and local campaigns. • Establishing recruitment infrastructure from marketing to running recruitment events and monitoring the different procedures.
• Developed and implemented marketing strategies and ongoing campaigns. • Managed relations with reporters from several high-profile newspapers such as Makor Rishon and Haaretz. • Launched new-media channels and created daily content, increasing Facebook ‘Likes’ from 0 to 3500 in 12 months through organic campaigns and engagements. • Collaborated and engaged with partners to identify new marketing opportunities. • Project manager of 2016 Jerusalem Education festival (40 events, 17 conferences, 2 mega events, > 12,000 attendees, 1.4M NIS budget). Co-Project manager of “Innovation in Education” community 2016-2017 • Oversaw branding and building digital community infrastructure. • Oversaw the establishment of a Hub for educational entrepreneurs from ideation through to operation. • Created Hackathon and networking events in the field of EdTech. • Targeted and recruited sponsors and partners by presenting mutually beneficial partnership opportunities and sponsorship packages.
• Advised 9 project coordinators on how to reach new target audiences, write a marketing plan, and pitch their ideas to recruit volunteers. • Managed a 60,000 NIS budget and advised each project coordinator on how to build their own budget and business plan Hebrew U. Social Accelerator, Accelerator for Social impact initiatives. Project Manager Managed and conducted screening procedures on potential candidates of the accelerator. Developed the student training program on creating sustainable social projects. Guided the participants’ projects and helped implement business development tools.