New York City Metropolitan Area
“…people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou ⬆️ This is, ultimately, my goal with field / event marketing. I’m a multi-lingual experience maker with a 9+ year background providing brand awareness and demand generation through various Marketing channels to drive growth through people, campaigns, and strategy. My education and experiences have helped me provide consistent success at developing and executing innovative, multi-channel campaigns.
Marketing, Communications and Event Technology consultant and contractor
Employee Resource Groups (ERGs): • Rainbow Room (LGBTQIA+ ERG) - co-lead • Adelante (Latinx community ERG) - member • TWG (ThoughtSpot Women's Group) - member
(COVID Impacted) Goal: Field Marketer acting as a mini CMO to the east region, utilizing regular feedback from my sales team and industry data and research to develop marketing tactics and sales enablement tools for buyer sales cycle strategy. • Supported Enterprise, Mid-Market, Commercial, Customer & Partner sales teams with CxO dinners, direct mail, field and digital campaigns • Established $850K regional, integrated Marketing plan to meet corporate yearly sales objectives: • Campaigns resulted in # inquiries, # MQLs, # SQOs and % conversion • Generated $5M pipeline, $ influence, % velocity, $ up-sell and # closed-won deals (avg. $ ACV) • Identified impactful lead scoring, routing and nurturing with Marketing Operations team • Developed & reviewed buyer persona(s) for target sales cycle strategy with Product Marketing team TripActions believes being there in person is powerful. Fast becoming the default for corporate travel, TripActions is the modern business travel platform that combines AI-driven personalization with unrivaled inventory choice and proactive global 24x7 365 live human support to delight employees, finance leaders, and travel managers alike—all while empowering organizations to seize travel as a strategic lever for culture and growth. Delivered within a powerful, easy-to-use mobile-first interface, TripActions helps more than 3,000 customers reduce average booking time from 60 minutes down to six while achieving an unprecedented 93% traveler satisfaction and up to 34% savings on lodging alone. www.tripactions.com