Netherlands
An entrepreneurial tech leader driving growth by guiding, leading, and unburdening organizations at the intersection of marketing, business development, strategic sales, and product management. This intersection is where direction matters most — where priorities must be set, teams aligned, and clarity created to generate real momentum. Turning complexity into clarity is what energizes me. Breaking challenges into decisive choices and actionable opportunities accelerates teams, strengthens collaboration, and converts strategy into measurable outcomes for both the organization and the end customer. Building motivated, empowered teams is central to how I lead. When people feel trusted, supported, and connected to the “why,” they grow — and the business grows with them. Strong teams elevate everything: speed, quality, customer experience, and ultimately ROI. Whether opening new markets, sharpening product strategy, or building a scalable GTM engine, I bring ownership, structure, and simplicity to help organizations — and their customers — succeed with confidence across hardware products, cloud‑based platforms, and on‑premise solutions. If you’re exploring senior leadership to drive growth at this intersection, I’m open to a conversation.
I lead global commercial and digital strategy across EMEA, APAC, the Americas, and China — building scalable ecosystems, product‑led GTM structures, and high‑performing cross‑functional teams. We consistently deliver outsized impact with limited budgets by focusing on clarity, efficiency, and smart prioritization — doing more with less, without compromising quality or ambition. Focus Areas & Strategic Impact • Global commercial & digital strategy • Product‑led GTM & portfolio leadership • Ecosystem & partner development • SaaS, Cloud & ARR business model evolution • Cross‑functional leadership (30+ FTE) • Double‑digit YoY growth & pipeline acceleration • High‑efficiency execution with lean global budgets Additional Domain Expertise: • Digital Display markets (dvLED, Signage, TV) • Hospitality Solutions • Education Market • and other verticals Strategic Transformation Leadership I set the strategic agenda for the evolution from hardware‑centric models to Cloud/SaaS and recurring‑revenue growth, building the vision, structures and commercial foundations required for this shift — even when full implementation sits beyond my direct remit. My leadership approach centers on clarity, empowerment and structured execution — enabling global teams to move faster with alignment and confidence. I operate at the intersection of technology, product, and commercial strategy — scaling global organizations from within and enabling future‑proof, customer‑centric growth.
As acting Head of Marketing for APAC, I focus on building the regional marketing foundation from the ground up — establishing the team, strengthening channel enablement with sales, and elevating brand presence across diverse markets. I ensure full alignment with global strategy while adapting to APAC‑specific needs, languages, and customer expectations. Key Focus Areas • Building and leading the regional marketing team • Channel enablement in close alignment with sales • Strengthening brand visibility across APAC markets • Delivering secure, localized digital experiences • Adapting global marketing tools to regional needs and languages • High‑efficiency execution in a complex, diverse region I operate with a pragmatic, efficiency‑driven mindset — creating structure, clarity, and impact in a region defined by scale, diversity, and rapid growth.
As acting Head of Marketing for the United States, I lead the regional team with a strong focus on channel development, brand visibility, and high‑impact local events. I strengthen collaboration with sales, elevate the Philips brand in key verticals, and activate the partner ecosystem to drive commercial momentum. Key Focus Areas • Channel development & partner enablement • Brand visibility & market presence • High‑impact regional events & activations • Close alignment with sales to accelerate opportunities I operate with a lean, efficiency‑driven mindset — delivering strong regional impact with limited resources while ensuring full alignment with global strategy.
Co created the blueprint for the new business unit Business Customers as part of the management team, developing the full marketing and business development framework—including go to market strategy, product market combinations, and channel partner models—which laid the foundation for the successful launch of Gigaset Pro in 2012. Following this, I was asked to establish the new B2B marketing organization at Gigaset Headquarters in Germany, overseeing annual strategy, budgeting, forecasting, market analysis, and lead generation initiatives to accelerate B2B growth across Europe. ° Designed and launched a Europe wide partner and bonus program, securing engagement from 8,000+ qualified partners and significantly strengthening channel performance. ° Directed major European campaigns for brand awareness, seasonal sales, and flagship product launches, contributing to year over year sales growth that doubled to €50M in 2015. ° Led regional marketing for Europe, driving partner development and localized lead generation programs while coaching internal teams and agencies to deliver high impact results within tight budgets. Special note: I commuted weekly to the Düsseldorf headquarters to work closely with the product management and my marketing team, and I met with customers regularly to deepen market insights and strengthen partner relationships. ---------------------------------------------------------------------------------------------------
Stepping into this role, I took ownership of local marketing execution across product launches, channel readiness, and communications, ensuring strong brand visibility and commercial impact in a highly competitive market. ° Delivered successful product introductions for digital set top boxes, home telephony, and WiFi network solutions, executing localized go to market plans that secured placement with 10+ key distributors, System Integrators and resesllers and drove strong early stage sell in. ° Strengthened channel performance through high impact product presentations and partner programs, conducting 50+ sales and technical sessions and negotiating multiple channel marketing deals that increased partner activation and accelerated product adoption. ° Boosted visibility and conversion across digital and retail channels, leading SEO/SEM, website updates, e commerce content, and localized campaigns that improved lead generation efficiency and delivered measurable ROI on limited budgets. Special note: This role spanned both the consumer and professional communications markets. By creating solution driven stories that reflected real customer scenarios - whether at home or in the office - I helped boost sales and positioned “white” as the new “black,” establishing it as the standard color in telephony. ---------------------------------------------------------------------------------------------------
With no channel manager in the division, I proactively developed a proposal to take on the Channel Marketing Manager role—bridging the gap between my previous position and the sales organization, and successfully strengthening alignment and commercial execution. ° Developed and executed integrated marketing, MarCom, and PR plans aligned with annual sales targets, launching campaign driven initiatives that generated leads and increased product knowledge across retail partners, ISPs, and operators. ° Drove channel readiness and commercial performance through targeted trade marketing programs, tailored product messaging, and coordinated sales enablement activities that improved partner engagement and sell through. ° Improved customer experience and operational efficiency by stepping in as Interim Customer Care Manager for six months, streamlining service processes and elevating overall service quality. Special note: Performing this role made it clear that the organization needed stronger coordination and a more unified focus on overall marketing—insight that ultimately shaped the next step in my career. ---------------------------------------------------------------------------------------------------
One of my favorite roles, where I truly was the spider in the web for every Siemens home communication product introduction. From shaping the initial idea to managing the full journey toward market launch—check. Streamlining processes with the factory—check. Ensuring smooth, on time channel introduction—check. ° Led the full lifecycle of Siemens Gigaset home phones, set-topboxes, wi-fi-router networks, and smart home products, improving time to market and product quality through rigorous localization, testing, and user documentation processes-directly supporting higher sell through and reduced post launch issues. ° Directed all ATL, BTL, e commerce, and partner channel marketing, delivering campaigns that increased product visibility, strengthened conversion, and equipped sales, helpdesk, and retail teams with the knowledge needed to accelerate customer adoption. ° Owned cross functional marketing projects, coaching product managers and corporate communications to ensure consistent execution across the portfolio—resulting in more cohesive messaging, stronger channel readiness, and improved ROI on marketing spend. Special note: The strength of the new product portfolio inspired me to rethink how we introduced devices to the market. In 2006, I proposed launching the new mobile and home phone range through a fashion show concept—and we went for it. The best feedback came from a journalist who said, “Siemens lost their grey socks,” capturing perfectly how fresh and unexpected the approach felt. ---------------------------------------------------------------------------------------------------
Ericsson is the world's leading provider of communications technology and services. In my role, I was responsible for the global business intelligence on consumer insights, competitors and markets as well as market forecasting for Home Communication products, Internet appliances, Broadband and Home Access units. Monthly analysis, reporting and presenting the results to management was part of the role. Data sources comprised amongst others Ovum, Strategic Analytics, Forester, Gardner, MZA and GfK.