Ronald Plooij

Operations Director EMEA & Country Leader Germany at ADI Global Distribution

Runcorn, England, United Kingdom

About

A senior leader with a wide range of experience in supply chain and operations. As an effective communicator and negotiator responsible for leading diverse geographical teams, I am experienced at managing people through periods of significant change in order to improve profitability. I have worked with global corporate organisations (American, Japanese and British) as well as smaller start ups, providing me with extensive experience operating in different corporate cultures and at all levels of an organisation. Extensive experience in strategy, business transformation, distribution network design, supply chain optimisation, performance improvement programmes, DC automation, (Lean) process improvement, 3PL management programmes. I am Fluent in English and Dutch with a good knowledge of German. Key Skills: Leadership, Coaching/Mentoring, Business Transformation, Supply chain, Logistics, Warehousing, E-commerce, Wholesales, Customer service, Supply & Demand planning, Distribution, Operations, Process improvement (Lean), Change management, Carrier management, Key performance indicators, Fashion, Sports Industry, Footwear, Retail.

Experience

  • ADI Global Distribution (Full-time · 6 yrs 6 mos)
    • Operations Director EMEA & Country Leader ADI Germany
      Dec 2025 - Present · 8 mos

    • Operations Director EMEA
      Mar 2022 - Nov 2025 · 3 yrs 9 mos

      ADI is the leading global wholesale distributor of security, AV and low-voltage products with more than 25 years in the business. Our extensive global footprint reaches more than 200 locations in 17 countries and generates $3.5 billion of revenue annually. I am accountable for all aspects of operational excellence across EMEA & APAC. Responsibilities include: Strategic Planning Sales & Operations Plans International Supply Chain Operations Inbound and Outbound Logistics & Distribution Demand & Supply Planning IBP / S&OP Real Estate & Facilities Master Data Management Financial and Operational Budgets and Forecasts

    • Director of Distribution
      Feb 2020 - Feb 2022 · 2 yrs 1 mo

  • Director of Operations - EMEA at Vionic Group
    Sep 2018 - Feb 2020 · 1 yr 6 mos

    Responsible for the end to end operations; factory planning, in- and outbound logistics, warehousing, customer service, I.T. and business intelligence. Vionic sells science infused footwear, providing essential stability and addictive support through wholesales, our own e-commerce channel and strategic global partners such as QVC. Vionic Europe achieved turnover growth of 29% in 2018 and 24% in 2019.

  • ASICS EMEA (8 yrs 2 mos)
    • Director of Distribution
      Apr 2013 - Aug 2018 · 5 yrs 5 mos

      Responsible for the distribution network in the EMEA area, supporting sales of 850 million euros per year. Includes customs, inbound, warehousing and outbound logistics activities. Leading a team of up to 400 direct and indirect reports in 3 "owned and operated" DC's (in Germany, France & the U.K.). Managing 3PL partners in Denmark, Italy, Russia, South Africa, Dubai & Finland).

    • General Manager UK Distribution Centre
      Jul 2010 - Mar 2013 · 2 yrs 9 mos

      Consolidated three separate warehouses into one DC. Led the search, negotiation, start up and refit of the new distribution centre. Implemented a new warehouse management system.

  • Logistics Manager EMEA at New Balance
    Mar 2006 - Jul 2010 · 4 yrs 5 mos

    Responsible for all customs, transport and warehouse activities for New Balance EMEA.

  • Transport and Distribution Manager at The Weir Group PLC
    Mar 2005 - Mar 2006 · 1 yr 1 mo

    Overall responsibility for all transport and warehouse acivities for the Weir Minerals site in Todmorden, Lancashire.