Ronald Van der Linden

Sr. Director Product Management, at SAP Concur Building durable AI Experiences beyond the tiger team.

Minneapolis, Minnesota, United States

About

I help enterprise SaaS companies move beyond AI “tiger teams” and chatbots to customer‑outcome–driven GenAI and agentic experiences embedded directly in the flow of work. As Senior Director of Product Management for Generative AI and Digital Assistant at SAP Concur, I lead the strategy for copilots and AI agents serving 47M users, tying every capability to measurable outcomes like time‑on‑task reduction, compliance, and incremental ARR. I’m known for reframing problems several levels deeper, building governance and monetization models around real customer value, and partnering with cross‑functional teams to turn AI from experimental features into durable, scalable growth engines.

Experience

  • SAP Concur (10 yrs 6 mos)
    • Sr. Director, Product Management - Artificial Intelligence Experiences
      Oct 2021 - Present · 4 yrs 10 mos

      Recruited to lead an AI‑first transformation across SAP Concur’s portfolio. Serve as the executive bridge between the Concur business unit and SAP central AI leadership, reshaping AI product vision, monetization, and deployment around customer outcomes and embedded AI agents rather than one‑off experiments. - Pioneered GenAI strategy for the enterprise travel/expense platform, evolving from chatbot-style assistance to embedded AI agents and copilots (Joule Copilot and AI Agents) that reduce time‑on‑task, improve policy compliance, and strengthen spend control, with a 5% adoption target by 2026. - Built an AI monetization framework with tiered pricing, data compliance, and ethical AI guidelines, projecting $50–100M incremental ARR over 3 years and aligning packaging to clear customer value metrics. - Led AI adoption for 2 of the top‑30 strategic accounts, defining success metrics that delivered 30% time‑on‑task reduction, 50% fewer expense report send‑backs, and >90% accuracy for AI‑powered features. - Established AI governance for customer data usage to support continuous‑learning agents and future AI capabilities, cutting compliance review time for new deployments. - Evangelized a customer‑outcome–based AI mindset, moving beyond “tiger team” pilots to durable, embedded capabilities supported by continuous discovery. Positioned SAP Concur as an AI innovation leader in T&E by shifting from isolated GenAI features to agentic, outcome‑focused AI systems that influence strategic renewals and support stronger NRR.

    • Director Product Strategy
      Jul 2019 - Oct 2021 · 2 yrs 4 mos

      Transformed fragmented SMB product portfolio with declining retention and limited scalability. Chartered to transform strategy for two product areas (Concur Expense SMB and Invoice), establishing foundation for growth and international expansion. Strategic Product Transformation • Repositioned SMB product strategy toward consumer-grade, self-service solutions, defining comprehensive roadmap focused on retention and win rate improvements • Architected universal ERP connector partnership framework enabling integrations with 15+ ERP systems (SAP, Oracle, NetSuite, QuickBooks)—reducing customer implementation time • Designed digital customer journey strategy for SMB segment, reducing onboarding friction and improving activation rates through automated workflows • Realigned Invoice engineering priorities from tactical enhancements to 5 strategic product areas, securing investment approval through business cases Recognition: Named SAP Concur Catalyst Award Finalist for innovation in SMB product strategy and scalability vision.

    • Principal Product Manager, Budget
      Feb 2016 - Jun 2019 · 3 yrs 5 mos

      Led greenfield development of Budget product with newly formed agile engineering team, replacing legacy solution and establishing modern cloud-native architecture. Product Launch & Innovation • Launched Budget product from concept to GA across 2 market segments (enterprise and mid-market; achieving 400% increase in budget customer adoption within 12 months of initial release • Pioneered innovative data matching methodology resulting in US Patent 10,825,105 B2 for "Data object matching based on hierarchies for software applications" • Led customer-centric design process creating user journeys and UI mockups, conducting validation sessions with enterprise customers to ensure product-market fit

  • Board of Advisors, Product Management at HANK (hank.ai)
    Jan 2022 - Jul 2025 · 3 yrs 7 mos

    Healthcare AI company automating revenue cycle through ML technology for medical coding, data entry, document management, and revenue integrity analytics. • Advise executive team on product strategy, AI/ML roadmap, and go-to-market positioning • Provide guidance on enterprise customer adoption, product-market fit, and scaling product organization • Contribute domain expertise in AI product development, monetization models, and compliance frameworks

  • Epicor Software (Greater Minneapolis-St. Paul Area · On-site)
    • Director, Product Strategy Manufacturing
      Jun 2014 - Jan 2016 · 1 yr 8 mos

      Provided product direction for Manufacturing and Distribution market segments within Epicor Kinetics ERP platform serving automotive, building supply, distribution, manufacturing, and retail industries. Strategic Product Leadership • Determined growth product strategy for manufacturing vertical, executing market research and setting multi-year roadmap priorities informed by customer advisory board input • Conducted comprehensive product health analysis identifying improvement opportunities—resulting in successful launch of several large product enhancements improving customer satisfaction • Developed market heat-maps assessing investment opportunities across manufacturing sub-segments, informing executive leadership on resource allocation decisions • Wrote strategic business cases securing funding for product investments, partnering with Finance and Sales to model ROI and develop multi-year P&L projections

    • Product lead, Epicor Kinetics ERP – Manufacturing
      Jan 2011 - Mar 2015 · 4 yrs 3 mos

      Led and mentored 4 Product Managers responsible for manufacturing functionality across Epicor Kinetics application. • Built high-performing PM team establishing product management best practices and conducting regular 1:1 coaching sessions—with team members promoted to senior roles during tenure • Established agile product development processes collaborating with engineering leadership to implement scrum methodology and enhance cross-functional collaboration

    • Senior Development Manager
      Jan 2009 - Dec 2010 · 2 yrs

      Managed cross-functional development organization across multiple geographies. • Led team of 21 across 2 countries with 10 direct reports, managing product development, engineering operations, and quality assurance functions • Drove international collaboration establishing communication protocols, agile ceremonies, and shared tooling across distributed team

  • Product Manager at Macroscoop
    Jan 1999 - Dec 2005 · 7 yrs

    Product management roles in early-stage technology companies, establishing foundation in software development, customer engagement, and cross-functional collaboration.