Haarlem, North Holland, Netherlands
I help technology-driven businesses scale beyond founder-led growth by building stronger commercial structures, scalable operating models, and more predictable revenue engines. Over the past 25+ years, I have worked across SaaS, AI, cybersecurity, digital platforms, and international consumer businesses, leading growth, transformation, and repositioning initiatives in both scale-up and investor-backed environments. My work typically focuses on aligning product, commercial, operations, and leadership teams to create scalable growth foundations, improve execution, and accelerate expansion. I have led businesses across Europe, North and South America, and Asia-Pacific, combining international commercial leadership with hands-on operational execution. Alongside executive leadership roles, I selectively support and build technology ventures in areas including Cybersecurity, Data and AI.
Strategic commercial partner and investor in the cybersecurity governance platform focused on cyber resilience, compliance, and operational visibility for SMEs and MSPs across Europe.
🇳🇱 AI and automation consultancy focused on digital transformation and operational improvement. Appointed by shareholders to lead commercial restructuring, GTM optimization, and scaling the commercial organization during a key growth phase.
🇳🇱 HR technology platform focused on neuroscience-driven assessment and talent intelligence solutions. Appointed by shareholders to lead organizational transformation, commercial acceleration, and SaaS repositioning during a critical growth phase. ► Delivered 40% revenue growth and achieved a record commercial year. ► Led restructuring, operational optimization, and investor alignment initiatives ► Integrated product, commercial, and operations into one scalable growth structure
🇳🇱 AI-driven wellbeing and performance platform focused on employee health, engagement, and productivity. Appointed by shareholders to lead the turnaround and build-out of the Benelux organization from the ground up, including commercial strategy, operating model development, leadership hiring, and organizational scaling. ► Built and led the founding Benelux team and operational structure from zero ► Developed the blueprint for broader European rollout and scale-up ► Led the transformation toward a more scalable and commercially structured organization
🇺🇸 International premium spirits distribution and brand representation company focused on commercial expansion across the Americas and international markets. Co-founded and scaled the business during the COVID period, building international distribution, commercial partnerships, and market expansion initiatives. ► Expanded distribution into more than 20 international markets, including Duty Free ► Represented and supported multiple international premium spirits brands across global growth markets