De Bilt, Utrecht, Netherlands
For 20 years, I’ve created and scaled international A-brand digital businesses and transitions, uniting Business and IT, for companies ranging from €150M to €4B in sales. I’ve done so across B2C and B2B Ecommerce and Marketing, Market Places, Digital pure players, closely collaborating with IT in fast-moving, international settings. Let me make that more specific: • Within company sizes of €150M to €4B in sales, full digital P&L ownership, accountable for €20M-150M+ sales, with above 3x growth rates • Complex people and IT transitions to new business models • Shaping teams of 50+ people across Commerce, CMS, CDP, CRM, Operations; closely aligned with IT. For example, for Philips Domestic Appliances, we launched and insourced web in 18 countries for multiple brands; app commerce in 8 countries and 25+ market places across the globe - including all ERP integrations. If you're looking for a digital commerce leader who can bridge vision and execution, and align tech, teams, and trade — let’s connect.
In this role, I am full time engaged with Elektramat and lead its digital transition. The ambition is to make Elektramat’s Ecommerce unbeatable and turn it into the key growth driver for the future ambitions. Data&content optimization, customer loyalty, digital marketing, conversion optimization, platform maturity are all critical elements that will be addressed. We will approach this transition as a cross-company initiative and team effort, with support from Eidra on key capabilities. Elektramat is an Ecommerce pure player in electrical engineering products, active in the Netherlands and Belgium. With a strong focus on convenience and knowledge base, the company make the lives of customers easier, smarter and more sustainable.
I’ve been leading the shift to consumer-first digital and omnichannel commerce - globally and across .com, apps, and major marketplaces. My focus: scaling D2C growth, aligning tech and teams, and making digital drive business results. Highlights: - Full P&L ownership (€150M+), delivering 30% YoY growth in 2024 through digital performance, retention, and operational excellence. - Built and led a 55+ person global team across digital marketing, product, ops, and IT. - Scaled global D2C across Philips, Saeco, Baristina, Preethi, and Walita — including marketplaces like Shopee, TikTok, MercadoLivre, bol.com, Allegro, and Walmart. - Rolled out core tech stack (Commerce, CMS, CDP, CRM) integrated with SAP — in 18+ countries. - Established agile ways of working, combining speed with scalability across digital channels.
Led the European B2B and B2C digital commerce and data management strategy for a €500M business during a critical time of transformation. - Unified B2B and B2C commerce experiences across 15+ European markets, aligning physical retail with online channels. - Delivered a fast-paced turnaround of B2C eCommerce during the pandemic - Managed a centralized team of 20 across eCom Product, Data, and Customer Experience. - Drove platform and data model harmonization using Intershop and internal systems, enhancing agility and speed to market.
Built and scaled Bugaboo’s global digital commerce from the ground up - B2B and B2C - Held full P&L responsibility, growing digital from 0% to 12% share of business (~€20M), managing a 30-person team across Digital, IT, and Operations. - Led global rollout of the Bugaboo brand, web store, and app — integrated with core ERP systems and localized to 20+ markets. - Launched Bugaboo’s D2C business in China (Tmall), achieving 30% of local revenue in Year 1. - Expanded capabilities to support both B2C and B2B clients across key international markets. 🏆 Awarded “Employee of the Year” (Global) for leading innovation, growth, and digital transformation.
Led Suitsupply’s eCommerce business during a pivotal growth phase. - Initiated and managed platform selection for global rollout, choosing Demandware (Salesforce Commerce Cloud). - Laid the strategic and operational foundation for their rapid online expansion post-2012.