Stuttgart, Baden-Württemberg, Germany
Area of responsibility: MEA & USA
Area of responsibility: APAC & USA
VAN/VSP Digital Solutions for Order Management and Monitoring Conducted primary research into the digital sales and configuration journey for Mercedes-Benz Vans, identifying friction points in the online ordering process and recommending UX and process improvements aligned with commercial and customer needs. Analysed evolving European Union sustainability legislation and fleet emissions regulation to assess how Mercedes-Benz's digital configurator could proactively address future compliance requirements for B2B customers and commercial fleet operators. Interviewed C-suite executives and fleet decision-makers to capture forward-looking requirements around sustainable fleet management, translating qualitative insights into strategic recommendations for the online sales process. Synthesised competitive, regulatory, and customer research into a structured thesis-level analysis — combining business strategy, digital sales process design, and sustainability roadmapping in a single deliverable developed sales presentation to senior management, supporting the VAN/VSP division's go-to-market communication.