Brooklyn, New York, United States
Lead strategy and product development of Men’s Active, Swim, Underwear and Accessories categories Analyze weekly sales and inventory data and respond to consumer behavior with chase orders, promotions, email marketing, etc. to maximize profitability Collaborate with Design and Development teams on seasonal assortment, advising on newness and color stories per delivery Coordinate with Planning and Production teams to ensure investment is healthy in core products Create and maintain accurate Line Plan and sell-in tools to reflect product details and changes throughout season Research market trends, visiting competitors in-store and online to ensure our product offering is competitive and differentiated
• Drove cost and key product decisions while managing PUMA Performance’s first high profile collaborations (Goop, Liberty of London, Warner Bro’s) • Briefed design team with clear and actionable requests, leading Men’s Training, Yoga, Graphic Tee, seasonal Concepts, and regional SMU categories • Solely managed regional product creation (RCC) for North America, Japan & China totaling 600k units of business • Worked cross functionally with development teams to ensure product quality, approve strike offs, negotiate pricing • Increased sales volume of the Graphic Tee category by +21% compared to mirror season by introducing new entry price points and recycled tee offering • Solely managed the Labels and Packaging team for all Run Train product, introducing a new, sustainable approach for hangtags and labels
• Performed qualitative analysis for Coca-Cola ethnographic research project, identified common themes from consumer interviews and synthesized insights into client decks • Developed brand position and marketing strategy for new product release, ensuring proper implementation of consumer insights
• Managed account creation work stream of Workday HR system implementation to ensure duplicate and terminated profiles were accounted for • Led the procurement (researched options, requested quotes) and assisted in the application of the final selected asset management tool for valuing and tracking leased equipment for all brands • Created process manual for EMEAI implementation of asset management software tool