Zurich, Zurich, Switzerland
Experienced strategist and leader in marketing, communications, and agency management. Proven track record in transforming organizations, driving brand strategy, and enhancing customer experience. Extensive expertise in corporate strategy, digital transformation, and multichannel marketing. Skilled in leading teams and collaborating with C-level executives to create lasting impact.
Led the repositioning and restructuring of our agency group (Swisscontent & Forward Advisors), specializing in strategy and leadership communication for large organizations. Managing a 20-person team. Responsible for strategy, operations, and financial performance. Collaborating with CEOs to refine corporate strategies and working with brands such as HUGO BOSS, Ricola, Franke, and KaDeWe.
Forward Advisors is a management consulting boutique that helps entrepreneurs, C-level executives, and boards address strategic communication challenges. As Managing Director, my goal is to enhance reputation and brand value in daily operations as well as in long-term organizational development.
Drove transformation of the Marketing & Digital Sales department (180 employees) by leading an international 11-person team of strategists, researchers, and data scientists. Developed a long-term vision, redefined marketing planning, and introduced Marketing Mix Modeling. Spearheaded client experience initiatives, conducting Switzerland’s largest client satisfaction survey and launching permanent CX tracking.
Transformed Generali’s marketing and communication approach, driving customer-centricity and digitalization. Led a team of 12, established company-wide market management, and executed multichannel marketing campaigns. Introduced KPI-based CX measurement and customer-centric product development. Served as the Customer Centricity lead in a transformation program, working closely with the Executive Board and Head Office.
Revitalized FCB Zurich by refining the agency’s positioning and operations. Led a 25-person team at the operational level, directly overseeing the Strategy and Consulting team. Drove brand development and impactful multichannel campaigns for Zurich Insurance, Coca-Cola, and TGV Lyria.