Zürich Metropolitan Area
Passionate about making companies and brands stand out from competition. Driven by the idea of developing a vision together as a team and achieving and exceeding goals. I had the pleasure to build up several successful e-commerce-shops and retail formats. With my teams, I have developed digital communication channels and social media campaigns, and taken customer relationship programs such as Cumulus to the next level. My aim is always the same: transforming customers into fans. Be it in food or non-food, small, medium or large enterprises.
- Strategy Development - Digital Marketing - Brand Management - Content Management - Communications - Public Affairs - Sales Promotions - Marketing Analytics - Market Research - Campaigning - Sponsoring - Media - Scrum Master and Product Owner
- Re-Positioning of a luxury hotel group - Strategic Development - Brand Development - Marketing Audits - and more
All Marketing for Migros (supermarket food, near-food, non-food, specialty markets) Strategic Development Digital Marketing (Migros.ch, Migros Apps, Migipedia,...) CRM Loyalty Program "Cumulus" Customer Clubs "Famigros" and "Migusto" Brand Management Sales Promotions Marketing Controlling Market Research Campaigning Sponsoring Media
Overall Responsibility for SportXX, Bike World, Outdoor by SportXX and Ryffel Running Strategic Development Innovation Buying Supply Chain Management P&L
Member of the Board of Directors Brand Management Advertising and Media Internet and E-Commerce New and Social Media CRM Market Research Sponsoring and Events Corporate Communications Marketing Communications 360 Campaigns
Branding Strategy and Design Consultancy Corporate Design Brand Communication Editorial Design Packaging Design for Companies like Apple, Nike, Walt Disney, COR, C&A, Migros, Sponser, Krebsliga, Phonak and many more