Romain Vivien

Global Head of Music, President of Europe at Believe. Board Member of Les Victoires de la Musique, SPPF, UPFI. Part of 2026 Billboard Power 100 and Global Power player list. 30years of experience in the music business

Greater Paris Metropolitan Region

About

30 years of experience in entertainment and Music Business => Strong knowledge of the music Industry, and cultural goods => Strong leadership, new technology, consumers and results driven => Creative with strong strategic vision => Internationaly orientated Capable to create efficient and profitable plans to develop growth Driving consumer sales by maximizing awareness through traditional and non-traditional channels Specialties Developping artist Result driven Internationaly orientated Managing a business unit Developping brands and identity Skills in Marketing, media, digital, management, content creation, newmedia, video distribution

Experience

  • Board member and Managing Director at Believe
    2008 - Present · 18 yrs 6 mos

    In charge of - The label activity : Believe Recordings, for France and International (James Vincent Mc Morrow, Gavin James, Björk, DJ Shadow, Mina Tindle, Grand Corps Malade, Youssoupha, LECK, Seth Gecko, Fyfe...) - All label activities for production, licence and international development, including BELIEVE REC, NAIVE (Jeanne Added, M83, Arno, Meshell Ndegeocello...) and MUSICAST (JUL, PNL, Kery James, Djadja et DInaz...) - The video audience development and production for Believe Studio : leading international MCN (Multi Channel Network) worlwide - Special marketing and compilation - Synchronisation

  • President des Victoires de la Musique at Les Victoires de la Musique
    Jun 2019 - Jun 2021 · 2 yrs 1 mo

  • EMI Music (3 yrs 10 mos)
    • MD of Capitol France
      Apr 2007 - 2008 · 10 mos

      Roster : C Aznavour, J Higelin, E Daho, J Birkin, M.Pokora, Pauline, Zaho, Beatles, Queen, Pink Floyds, Robbie Williams, Coldplay, Norah Jones,Tina Turner, Gorillaz, Radiohead, Blur, C Bailey Rae… ⇨ A&R strategy, developing new acts, positioning the label ⇨ Budget, 3 year’s release plan, strategy roadmap ⇨ Producing content for TV, mobile and Internet

    • MD of EMI Marketing France
      Feb 2006 - Apr 2007 · 1 yr 3 mos

      EMI catalogue, Sales campaigns, New business, Disney, Odeon ⇨ Developments in publishing, digital, preload content, premium, sponsorship, endorsement ⇨ Developing New business ⇨ In charge lf Walt Disney group music catalogue ⇨ Commercial campaigns

    • Head of marketing for Catalogue
      Apr 2004 - Jan 2006 · 1 yr 10 mos

      • Responsible of all catalogue local and International for EMI France ⇨ Sourcing new deals, catalogue and DVD projects

  • Head of International marketing at Virgin
    Feb 2002 - Mar 2004 · 2 yrs 2 mos

    • Responsible for the international catalogue of Virgin group (Janet Jackson, The Rolling Stone, Lenny Kravitz, Peter Gabriel, Ben Harper, Bryan Ferry, Iggy Pop, Massive Attack…)

  • export product manager at DELABEL
    1995 - 1998 · 3 yrs