Lutry, Vaud, Switzerland
. Well-rounded manager with 15+ years of sales & marketing roles across channels (B2B & B2C), regions (local to global), and online/offline. . Quick learner with strong problem-solving skills, combining operational excellence with strategic thinking. . Self-starter at ease as a team player as much as a team leader. . Achiever across multiple KPIs: brand building, complex sales process, revenue generation, new product launches, recruiting. My core competencies are: o Brand & Relationship building o Customer experience o Digital acceleration o Agile project management o Problem-solving o Analytics mixed with creativity o Coaching & training
• Spearheaded enterprise sales initiatives across EMEA South, collaborating with top-tier companies like LVMH and Grandvision. • Guided clients in defining and optimizing their Product Experience Management (PXM) roadmaps to enhance operational efficiency. • Fostered strong relationships with key stakeholders, ensuring alignment between client needs and Syndigo’s offerings.
Teaching the Sales & Marketing module to adults for their certification. 2022 feedback: "Très bien, son cours est très attrayant, passionné par son sujet et il nous apporte des expériences et des exemples concrets. Que du positif ! "Très très bonne impression, il est vraiment présent, vif, clair et précis." "C'est un bon intervenant, il varie bien ses cours. Il rend les cours intéressants."
Team Leader driving sales expansion and customer satisfaction across EMEA South.
. Sales Award 2022-23 for "Negotiation skills" . Manages a customer’s portfolio of 35 customers, Sales process and contracts . Growing net revenue double-digit and above target We are the leading content solutions provider within the eCommerce ecosystem, from manufacturers & brands to distributors, resellers & marketplaces. Our SaaS company enhances the shopper journey through optimal VISIBILITY, INFORMATION & INTERACTION.
Now part of 1WorldSync (Formerly a Viacom-CBS entity):
. Managed a team of 3 across 2 brands (Davidoff, Gauloises) & delivered best KPIs of the last 6 years. Used key consumer insights to improve brand consideration and loyalty through product & commercial innovations, as well as a price repositioning . Launched successfully a Nordic Brand (Skruf) in a new category (Oral tobacco) in Switzerland. Led agile consumer research, defined marketing mix and go-to-market strategy for a launch after 6 months only. The brand ranked among top 4 selling brands in Q2, . Partnered with strategic events to foster brand perception: Montreux Jazz Festival, Redbull Homerun , Caribana Festival (300K visitors cumulated) . Secured partnership with Imperial Brands by improving brands performance, optimizing project management processes & negotiating a 5 year contract (CHF 45M worth)
. Improved Brand KPIs (Gauloises) . Reworked Go-to-Market strategy . Reworked marketing mix . Brought back the brand to growth