Greater Paris Metropolitan Region
Highly creative and results-oriented marketing leader, proven ability to manage awareness, lead generation, influence. Covering the whole scope of marketing activities, from PMM to ABX and everything in between ;-) Focused on building and executing successful marketing & sales strategies.
► Own end-to-end marketing strategy, positioning, and pipeline impact in tight alignment with Sales and Product. ► Lead demand gen across paid, organic, events, and outbound plays, turning campaigns into predictable meetings & SQLs. ► Manage and enable the BDR team to run an allbound motion, aligning outbound sequences, targeting, and messaging with marketing campaigns. ► Build and run the GTM campaign engine, from ICP definition and messaging to content, launches, and enablement. ► Operate marketing like a system: team leadership, budget ownership, funnel measurement, and continuous optimisation.
► Formulate and execute a comprehensive global marketing strategy on a worldwide scale for Pigment ► Craft and expand the presence of the Pigment brand across both our internal and external audiences ► Pioneer the development of inbound motion for Pipe Generation ► Champion Pigment's influence initiatives, utilizing Account-Based Experiences (ABX) and hospitality ► Establish and nurture relationships with C-level stakeholders through strategically orchestrated allbound campaigns ► Oversee a team of more than 20 talented marketing professionals
► Develop and implement the EMEA marketing strategy and support/localise global GTM plans. ► Manage all parts of the marketing mix, including PR, social, Account-based Marketing (ABM), digital, events, partnerships - across paid, owned and earned channels, as well as agency management. ► Lead Dataiku's partner marketing efforts with global Alliances team ► Partner with Sales leadership to ensure alignment with top of the funnel/pipeline generation activities. ► Drive the product differentiation strategy in the EMEA region. Work with the product team to ensure consistent messaging in all markets. ►Manage a reasonably-sized team of transversal marketers and field-oriented marketers
Responsible for the development, management and execution of awareness strategies, lead gen programs and influence/ABM initiatives. Manage a team of transversal marketers and field-oriented marketers
Responsible for the development of our marketing activities on the French market (PR, Lead Gen, Events, ABM…)
Angie: The Power Content Company Angie is a french digital agency that specializes in content I am responsible for: - Angie business and marketing model I design our offer towards B2B/B2C companies with a strong focus on digital and offer adaptation to customers' needs. KPI follow up mandatory and digital transformation is a must. - B2B/B2C digital Development with SBF120 customers I develop and manage customer relationships on the long-run to help them their grow their digital culture. We go together on the path of digital transformation. - International Expansion (targeting, audit, acquisition, management...) in London. I am currently in charge of opening our offices in London. Other european cities to follow...
A new transversal sourcing initiative, that fosters social re-integration through participation in economic activity, launched in 2011, this program requires in-house purchase department support and outside partner (ngo, foundations, suppliers) trust, which a strong focus on achieving L'Oréal targets and KPIs. - I implement & develop solidarity sourcing, being responsible for project management. - In direct relationship with most of l'Oréal buyers, I create monitoring, training, following-up tools for internal use. - Exchanging with our key suppliers worldwide and in each purchasing domain, I develop communication tools - In touch with NGOs, city councils and global organizations, I ensure our project's impact and effectiveness Today, more than 20 000 beneficiaries have been given a job thanks to Solidarity Sourcing. Managing 150 projects worth 45M€ on 5 zones and 6 purchasing domains, in touch with around 200 buyers.