Mexico City Metropolitan Area
A proven leader in establishing and managing high-growth digital P&Ls, adept at leveraging AI & Generative AI (GenAI) to drive commercial success and operational efficiency. I champion AI/GenAI-driven Innovation, Data Intelligence, and Open Innovation. My expertise lies in B2B, B2B2C and B2C Digital Transformation, applying intelligent automation and overall AI solutions to redefine sales strategies, optimize customer experiences, and elevate retail performance for large, multi-cultural enterprises globally. As a C-Level Executive, I have a track record of accelerating digital sales growth through advanced AI frameworks. My LBO experience leverages innovation under pressure to maximize returns, optimize Opex via intelligent automation, and strategically invest Capex in high-impact technological solutions. Core Strengths: Digital&AI-First Vision (Strategy) // Solution Implementation // Talent development and Management. #digital #sales #transformation #businesstransformation #businessunit #generalmanagement #customerexperience #customercentric #LBO #ecommerce #P&L #privateequity #operatingpartner #ArtificialIntelligence #GenerativeAI #AIDrivenTransformation #DigitalStrategy (if not already there) #AILeadership #BusinessIntelligence #PredictiveAnalytics #FutureOfWork #TechLeadership
Designing & Executing the Digital Strategy / Roadmap for L'Oréal's historical Division. Main areas of focus are: B2BeCom & Subsequent Commercial Business Transformation on the field (~1.5Bn€) B2CeCom & Subsequent internal transformation, Full Funnel strategy & Content priority (~2Bn€) Data, Analytics & CRM - Operating the shift from campaigns to customer journeys. #Innovation, testing and learning AI/GenAI's Business opportunity's at different stages of our Go-To-Market both Offline and Online. Specifically,AI/GenAI Augmented Sales Rep's, Augmented CRM, Augmented eCommerce. Delivering various Value-Added Proof of Concepts on the above usecases.
Group Chief Digital Officer - ExCom & Board Member. Comexposium / 150+ shows /10M Visitors / ~450M€ In charge of generating value through customer-centered digital and marketing strategy for all BU's within the group. Largest European pure player event organizer. Europe / APAC / North America Business Units Huge focus on: -eCommerce sales for B2B exhibitors (~450M€) -Data-based customer knowledge for taylored experiences -User-friendly web interface for visitors (~10M Visitors) -MultiChannel Automatised Marketing for end-to-end seamless customer journey
Rexel Group / 10+B€ / 20+ Countries / 10k+ Employees In charge of creating Rexel's B2B MarketPlace activities at group level. Create a business from scratch Create digital tools to go along Write and execute the overall strategy Operationally: Creating/Hiring a 30-people team in charge of: -Defining proper go-to-market strategy. -Defining proper offer for 20 B2B customers segments across 3 different markets -Defining ~200+ MarketPlace Business Rules for multi-country activities. -Integrating/developing 3rd party software into Rexel's legacy and front office. -Ensuring sellers acquisition - business development. (Ramp up from 50 to 500 sellers) -Managing sales, marketing & communication plans for MarketPlace offers.
Rexel France / 2.3B€ /5k Employees / 500 Stores As Chief Digital & Marketing Officer i sat in the french management team and lead a team of ~50 people and managed a P&L that grew from 50M€ to 200+M€ in 3 years. My area of responsibilities included: eCommerce: Define & Implement strategy for 200+M€ e-Sales on Webshop Platform & Edi-Sales. Define & insure governance on eCommerce Technologies along with CTO Ensure all Transversal Enablers are aligned for proper eCommerce activities. Marketing & Digital Marketing: Define & Implement Customer-Centric Marketing Approach Implement Data-driven and KPI-Followed Marketing MultiChannel Customer Lifecycle Management via Marketing Automation Tools. Data & Content Management: Implement Data and Content Governance Define Content Strategy to support MultiChannel Marketing Manage "Searchandizing" aspects of eCommerce, huge challenge with 1M+ products online. Main Achievements include: Successfully launching new http://www.rexel.fr Webshop and migrating existing customers seamlessly. Successfully designing and launching Content Strategy for 1M+ products. Designing and Executing LifeCycle & data-based Marketing Automation. Additional missions include: Frequent International participation to Corporate missions for Best Practice Sharing across countries & entities Frequent participation in seminars and summits for promotion of Digital Transformation inside the group (KeyNotes, RoundTables...)
As a Partner at MyArchiveBox i led the initiative to develop B2B services for larger customers by creating the B2B Spin-Off www.scan-dinavia.com. Main area of activity focused on offering taylor-made solutions for large (B2B) companies in: Document Digitization Data Collection from Document Digitization (OCR, ICR, GED, LED) Data Crunching (Marketing Analysis, Consistency, Trends, Analysis, Forecasts) Business-Oriented & Marketing Recommandations based on the afore-mentionned. My responsibility was to lead the Sales and Product Development Teams, as well as directing large implementation projects. Main Achievements include: Successfully developing and selling V1 of the platform services to Tier-1 Consultancy firm with 6000+ monthly users. Successfully managing CRM Development and software fine-tuning for improved customer experience. Successfully implementing Digital Strategy for sales development (WebSite implementation, A/B Testing, Analytics implementation, KPI-driven actions)