Bondues, Hauts-de-France, France
I have always been passionate about leveraging data to solve complex problems in the SaaS industry, focusing on email marketing, CRM, CDP, and attribution analysis. Throughout my career, data has been at the core of the challenges we aim to address. In today's digital landscape, data is more crucial than ever, yet it's under threat due to technological shifts like the end of cookies and the imperative to comply with legal frameworks. This is the driving force behind the creation of Addingwell. At Addingwell, we empower advertisers to embrace the latest digital marketing standards, particularly with server-side Google Tag Manager. Our mission is to help brands navigate this evolving environment with a robust, managed solution that enhances tracking accuracy, boosts performance, and ensures compliance with data privacy regulations. By doing so, we aim to transform the challenges of a cookie-less future into opportunities for innovation and growth.
Enseignant en MS Manager Marketing Data & Commerce Electronique Stratégie Marketing Focus SEA & Mesure