Paris, Île-de-France, France
Entrepreneur & Investor focusing on European branded assets in the BtoC space 🐶🐱💄🛏️👗🌎 - "Make ten men feel like a hundred" | Cassian Andor - Current experience: Investor & Head of Business Developpment at Cérélia Previous experience @NATIVE - we build, launch and grow direct-with-consumer brands - @JAB Holding (BALLY): 4.5+ years as Chief of Staff to the CEO & GM France (successfully sold to Shandong Ruyi Group in June 2018 for US$ 700m) - @ROTHSCHILD Mid-Cap as M&A analyst
Jan 2020: invested alongside Ardian (FY June 2019: c.€450m revenue) May 2023: joined the company, in charge of the new markets expansion FY June 2025: c.€1bn revenue * Cerelia produces and supplies baking products. The company offers dough for pies, pizza, cakes, and pastries, as well as cake mix, brick pastry sheets, and filo pastry. Headquartered in Paris, Cérélia employs around 2,000 people, of whom 80% are also shareholders, owning more thab 30% of the company. Cérélia operates 12 facilities across Europe and North America, sells its products in more than 50 countries around the world and generates around €1 billion in revenue. The company traces its roots to Alsacienne de Pâtes Ménagères, which in 2012 merged with Eurodough to form Cérélia. The brands owned by the company include brands such as Creapan, Croustipate, Debora, English Bay, Jan and Pop Bakery.
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