Greater Paris Metropolitan Region
Executive Committee Member Digital & Growth : E-commerce | CRM | Social & Paid Media | Acquisition | Influence, Digital PR & Affiliate Marketing | Customer Care Leading a team of 15+ talents >> https://rouje.com/ >> https://www.instagram.com/rouje (1.1 million followers) Born in Paris, Rouje has become a contemporary icon of effortless French style. Founded in 2016 by Jeanne Damas, the brand embodies a modern, free and feminine vision of fashion, blending timeless silhouettes with a deeply emotional connection to its community. From its early digital roots to its international expansion, Rouje has developed a powerful direct-to-consumer model driven by storytelling, desirability and an ultra-engaged audience worldwide. As Chief Digital Officer, I oversee Rouje’s full Digital & Growth ecosystem, covering E-commerce, CRM, Influence and Customer Care, with a strong ownership of all digital marketing strategies. My role sits at the intersection of business performance, brand desirability and customer experience, with a constant focus on sustainable growth and long-term value creation to drive the digital P&L. I work closely in tandem with Image team on all transverse marketing topics, ensuring a strong alignment between brand vision, performance strategy and customer engagement.
+40 clients supported : Galeries Lafayette, Rouje, Coperni, Citadium, PSG, Sephora, Airbnb, Shiseido Group, Heineken Group, Smallable, Veja, Serge Lutens, L'Exception, Pierre Hardy, Roger & Gallet, Phyto, Lierac, Make My Lemonade, Zmirov Communication, Sandie Roy Paris, MNSTR Agency, Jadore Hospitaly Group... Coach Mentoring : Institut Français de la Mode, Fédération du prêt-à-porter Fénimin I share my expertise for B2C/D2C Brands in freelance consulting since 2015 to draw up strategies and workflow around : - Digital, E-commerce & CRO - Media & Acquisition : SEO, SEA, Google Ads, Display/Criteo Ads, Meta Ads, Youtube Ads, Pinterest Ads, Tiktok Ads, Linkedin Ads, Amazon Ads, Affiliate Marketing +8M€ invested - Image, Content & Brand strategy - Communication, Social Media & Influence/Affiliate strategy - International go to market DTC/B2C - CRM, Customer Experience, Omnichannel - Audit, Advisoring Marketing & Digital - Distributions marketplace & wholesale - Finding new key partners
Smallable / L'Exception Brand identity redesign and migration of the e-commerce infrastructure to Shopify
Founded in 2011, L'Exception is a reference e-shop and select-store for contemporary women's and men's fashion with over 400 high-end brands. My role focuses on managing strategy, direction and implementation in key areas: Marketing, Communications& Image, Influence, Operations, Digital, E-commerce & Trade Marketing. Team Management from 8 to 15 people. Following the sale of L’Exception at the end of 2024, I’ve also been supporting Smallable now part of the same group led by AA Investments on similar topics, with the ambition of building a shared and ambitious future. AWARDS : 2024 winner of the Digital Experience & E-commerce Awards by Contentsquare 2nd best multi-brand fashion e-commerce in 2024 by Capital.fr (vs 8th in 2022) Bronze medal at the European Ecommerce Awards